The bachelor of science in communications combines theory and practice, professional standards and hands-on experience to equip students with the knowledge, skills and experience necessary for professional roles in the digital age. Intensive courses in writing, editing, media production, research, and digital design prepare students to work in a variety of communications fields.
Many students earn internship credit at public relations agencies, advertising firms, television studios, and newspapers. On-campus opportunities include writing for The Log, the student newspaper; participating in the Public Relations Student Society of America; working with the American Advertising Federation; engaging in experiential learning opportunities in the classroom; and our experiencing real-world concept application through our EXPECT program.
The journalism minor helps students refine their writing skills and define the area in which they may best use their talents in the profession. Journalism students take courses in news writing fundamentals, news reporting and feature writing as well as a practicum based on researching and writing stories for the student newspaper, The Salem State Log.
The public relations minor prepares students to represent clients effectively, either as freelance agents or in private, corporate or public capacities. Public relations students study the principles of the PR profession and actual cases, take basic and advanced PR writing courses, and learn to develop publicity for groups on and off campus.
The advertising minor focuses on the practical and theoretical aspects of the advertising industry. Advertising courses cover advertising principles, copywriting for a variety of media, producing ads in the computer lab, and working on actual advertising projects in the local community.
The journalism concentration provides students with the reporting, interviewing, writing and multimedia experience needed to thrive in today’s digital journalism landscape. Our professors combine the rigor of classroom teaching with real-world assignments that give students hands-on experience combining news articles, photos, and audio and video clips into convergent media packages.
The public relations concentration provides experiential learning environments in which student teams work directly with real-world clients to tackle the greater tasks of engaging consumers, employees, governments and citizens in compelling conversations through an array of multimodal formats. Through this concentration, public relations students build relationships, resumes and the necessary experience that prepares them to compete in the 21st-century marketplace.
Media Studies students apply theory and undertake research to develop their understanding of the relationships between media, society and culture. Courses cover the history of media, media literacy, the social impact of media, the relationships between media and the law, global media and communications, and the theoretical development of media studies.
Advertising students take courses in advertising principles and copywriting for a variety of media. They also produce print, radio, and video ads in our media lab and work on real-world advertising projects locally and nationally.
The public relations certificate program introduces the role, processes, and practices of public relations. The certificate will explore the overall role and techniques of public relations in general and then consider specific cases and such issues as demographics and psychographics. Students will study the profession and actual cases, take basic and advanced writing courses, and learn to develop publicity. Learn more.
Highly versatile, our graduate certificate in strategic communications teaches students the skill sets needed to plan, produce, execute, and evaluate strategic communication initiatives for a variety of organizations. This program is designed for professionals who work or aspire to work in the field of communications, public relations and advertising that want to cultivate or sharpen their strategic communication skills in message creation, targeting audiences, and integrative digital solutions. Learn more.