Small Business Development Center Training

The Small Business Development Center offers the following seminars. Training is offered on a variety of topics at no charge and most events are held online. For additional information on any of the following training, please contact Kaitlin Muldoon by email or at 978.542.7369. All times listed are ET.

Upcoming Training and Events: 

How to Start a Business - Online 

Tuesday, October 7, 2025 - 12-1 pm. 

Are you looking to start a business but don’t know where to begin? This workshop will guide you through the essential steps of launching your business. We’ll cover key business fundamentals, from start-up considerations and business structure options to creating a strong business plan. Participants will also learn how to identify effective marketing strategies and explore potential funding sources to support their goals. Whether you’re just beginning to brainstorm or ready to take the next step, this session will provide the tools and confidence to move your business idea forward.

Register

Search Engine Optimization (SEO) for Beginners. - Online 

Tuesday, October 21, 2025 - 12-1 pm.

You’ve likely heard this acronym many times, but what does it mean for your small business? This webinar will provide an overview of SEO fundamentals including: how search engines work; the importance of keyword research; on- and off-page optimizations; and how to use metrics to measure performance.

The speaker will be Rosa DiVirgilio Taormina, Senior Business Advisor and Certified Digital Marketing Professional of the MA SBDC Northeast office.

Register

Google Analytics Made Simple: Unlock the Key Insights for Your Business - Online 

Tuesday, October 28, 2025 - 12-1 pm.

Struggling to make sense of Google Analytics 4 (GA4)? Join us for an engaging session designed specifically for small business owners! Learn how to track key metrics, interpret data, and use GA4 insights to grow your business. Whether you're new to GA4 or looking to optimize your setup, this presentation will give you practical, easy-to-implement strategies to help you make smarter, data-driven decisions.

What You'll Learn:

Key GA4 metrics and what they mean for your business How to track customer behavior and improve conversions and Simple ways to customize GA4 for better insights.

Perfect for small business owners, marketers, and entrepreneurs looking to maximize their website and marketing performance.

The speaker will be Rosa DiVirgilio Taormina, Senior Business Advisor and Digital Marketing Professional of the MA SBDC Northeast Office.

Register

First Employee Essentials: An Overview for Small Business Hiring - Online

Tuesday, November 4, 2025 - 12-1 pm. 

Hiring your first employee is a significant milestone for any small business, but it has many responsibilities and considerations. This workshop is designed to equip small business owners with the basic knowledge and tools to navigate the hiring process from start to finish successfully. By the end of this workshop, you'll be equipped to confidently hire and manage your first employee, ensuring that your small business is compliant, financially prepared, and positioned for growth.

The Speaker will be Nancy Gerardi, Regional Director of the MA SBDC Northeast Office.

Register

Cyber Security Basics: Protecting Yourself and Your Business - Online 

Wednesday, November 19, 2025 - 12-1 pm. 

In today’s digital world, protecting sensitive information is more important than ever. This webinar will introduce the fundamentals of cybersecurity, including how to recognize common threats, safeguard your data, and adopt best practices to reduce risk. Whether you’re a small business owner or simply looking to strengthen your personal online safety, this session will give you practical tools to stay secure. 

The Speaker will be Nancy Gerardi, Regional Director of the MA SBDC Northeast Office. 

Register

Training Policies

Massachusetts SBDC training events are supported by federal taxpayer funds. By registering, you certify that you are legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and Executive Order 14218 ‘Ending Taxpayer Subsidization of Open Borders’ (February 19, 2025).

In the event of a workshop cancellation by the Massachusetts SBDC, registrants will be notified at least 24 hours in advance. Any fees paid will be fully refunded.