SBDC Trainings

The Small Business Development Center (SBDC) is proud to offer the following seminars. All seminars are offered at no charge and held online. For additional information on any of the following events, please contact Kaitlin Muldoon by email or at 978.542.7369. All times listed are EST.

Upcoming Trainings and Events:

How to Start a Business Webinar Series

Congratulations on taking the first steps towards starting your own business! Did you know that small businesses are the economic engine of Massachusetts, driving growth and most job creation? The Massachusetts SBDC has created a monthly webinar series specifically designed to provide new business owners with an overview of the information and tools needed to evaluate and develop a new business venture. View details and dates.

First Employee Essentials: An Overview for Small Business Hiring

Wednesday, August 21, 2024, 11 am-12 pm | Online, Free 

Hiring your first employee is a significant milestone for any small business, but it has many responsibilities and considerations. This workshop is designed to equip small business owners with the basic knowledge and tools to navigate the hiring process from start to finish successfully. By the end of this workshop, you'll be equipped to confidently hire and manage your first employee, ensuring that your small business is compliant, financially prepared, and positioned for growth.

The Speaker will be Nancy Gerardi, Regional Director of the MSBDC Northeast Regional Office.

Register for this event. 

How to Use ChatGPT in Your Marketing Strategy 

Wednesday, September 18, 10-11 am | Online 

Join us for an immersive workshop where we delve into the transformative potential of leveraging ChatGPT in your marketing strategy. The capabilities of AI-Driven tools like ChatGPT can help you engage with your audience, craft compressing content, and drive impactful campaigns. In this workshop we will discuss the following:

Writing effective prompts to get the most impactful answers, generating ideas for content, improving your video and written content, crafting compelling ad copy, formulating taglines, social captions, and more!

Register for this event. 

Social Media Marketing for Beginners 

Thursday, September 26, 11 am-12 pm | Online 

There are a plethora of social media platforms available. Is it necessary to have a presence on all of them? How can you determine which platforms are suitable for your business? Should you continuously stay updated with the latest social media apps? Moreover, is it acceptable to share identical content across all platforms, or does it need to be tailored differently?

In this webinar, you'll gain insights into leveraging each platform effectively to convey your message. Additionally, you'll learn about essential terminology, best practices, and methods for monitoring your social media efforts.

Once you register, you will receive a confirmation email with the zoom link. If it does not appear in your inbox, check your spam folder.

Register for this event. 

Workshop Cancellation Policy

Cancellation Policy: In the event of a workshop cancellation by the SBDC, registrants will be notified at least 24 hours in advance. Any fees paid will be fully refunded.

Handicapped Accessibility: Our workshops are accessible to individuals with disabilities. Most of our workshops are conducted via ZOOM. For in-person workshops, if you require special accommodations, please notify us at least one week in advance so we can make the necessary arrangements.