The marketing and decision sciences department provides students with the skills and knowledge to pursue successful careers in marketing, management information systems, and supply chain management.
The AACSB accredited curriculum includes courses in marketing planning, product development, marketing communications, business intelligence, quantitative analysis, operations and logistics management, project management and networks and security. Students can choose to concentrate in marketing, management information systems or operations and decision sciences.
"The material taught in the Bertolon courses are cutting edge and left me with a good understanding of the business arena. I enjoyed the small class sizes, where I had professors who were personable and approachable."
Management information systems (MIS) is the study of using information technologies to solve business problems and explore opportunities. MIS students acquire foundational business knowledge and develop technical skills in project management, database, networks, cybersecurity, systems analysis and design, and special topics such as digital platforms, big data, e-commerce, data analytics, cloud computing, and artificial intelligence. MIS students learn to integrate technology into various business functions, change business processes, and create competitive advantages and value for the business. If you are fascinated about information technology, interested in business, and enjoy using technology to solve problems and better people’s lives, MIS might be the right concentration for you.
The marketing concentration provides students with the opportunity to develop the creative and data driven decision-making skills and knowledge needed to deliver products and services that are responsive to the evolving needs of customers. The concentration includes a liberal arts foundation, a common body of core business courses, and additional courses in specialized areas of marketing. Marketing majors can, by carefully choosing their courses, develop an expertise in areas such as consumer behavior, marketing research, international marketing advertising, retailing, digital marketing and integrated marketing communications.
The Operations and Decision Sciences concentration involves the formal study and application of analytics and other quantitative techniques to data driven decision making. It is best of breed, employing highly developed methods and advanced tools to deliver analytical power that leads to better outcomes. Students learn data analysis and business intelligence skills that provide them the ability to define a business challenge and discover the most effective options while assessing and minimizing risk. These techniques include the intelligent use of data and mathematical models to form strategic insights that enable better business decisions and improved business performance. The courses in this concentration introduce the descriptive, predictive, and prescriptive analytical techniques that form the foundation for making decisions in today's complex, uncertain, and increasingly competitive business environment.
The marketing minor, offered by the marketing and decision sciences department, provides students with the opportunity to further develop the analytical, creative, and decision-making skills needed for successful careers in business. The program builds upon the foundation of a liberal arts education and a common body of business knowledge. By selecting from a series of elective marketing courses, marketing minors can develop a specialization that relates to their area of personal interest, including consumer behavior, research, retailing, advertising, business marketing, sales management, global marketing, strategic marketing, and marketing management.