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Salem State Bertolon School of Business Professors Publish Study in Journal of Marketing Analytics

Three Professors explore how customer expectations affect satisfaction

Three professors in the Bertolon School of Business at Salem State University were recently published in the Journal of Marketing Analytics.

An article by Salem State professors Gavriel Meirovich, Myunghee Mindy Jeon and Linda Coleman detail their research on how expectations in customer satisfaction and emotions affect levels of customer satisfaction.

Read the full article "Interaction of Normative and Predictive Expectations in Customer Satisfaction and Emotions."

Don White
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