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Bertolon Professor Publishes Book Chapter and Research Paper

Professor Mindy Myunghee Jeon publishes new works

Bertolon School of Business Management Professor Mindy Myunghee Jeon recently published a book chapter entitled “Impacts of Festivals and Events: The case of Salem’s Haunted Happenings, MA, USA” in Routledge Advances in Event Research Series. 

Professor Jeon also published a paper entitled “The role of customers’ motivations in the relationships between e-stimuli and behavioral intention on a bed and breakfast website” in The Journal of Hospitality and Tourism Technology. 

Learn more about the Bertolon School of Business.

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Don White
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