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FYCO 100: First Year Seminar (Communications)

This course will introduce students to the experience of academic exploration that is at the heart of a liberal arts education. Through study of one or more compelling questions or topics in a small seminar setting, students will practice creative and critical thinking and will learn to express themselves effectively and appropriately in a college setting. They will develop relationships and practices that allow them to effectively utilize college resources and become members of a community of learners. The specific topic of the seminar will be developed by individual faculty and will be announced in advance. First year seminars are required for first-year students and transfer students with fewer than 15 credits. Not open to students who have received credit for IDS 189 or another first year seminar course.

Credits: 3.00

This course fulfills these general education curriculum requirements: First Year Seminar

MCO 100: Media in Our Lives

This course is an examination of the effect and impact of media on contemporary life and society. The course covers both the historical evolution of media as well as contemporary developments, controversial issues, and trends. The course examines communication theories and models, historical and contemporary research, the media industries, and media law and ethics. Three lecture hours per week. Required of all Media & Communication majors. Not open to students who have received credit for COM100.

Credits: 3.00

MCO 105: Precision Writing in Communications

Student will develop essential knowledge of, and practical experience applying, written English-language skills that underpin the media and communication discipline. The course will help students develop writing skills across a broad range of topics for a variety of platform and audiences. Three lecture hours per week. Required of all Media & Communication majors. Not open to students who have received credit for COM105.

Credits: 3.00

MCO 201: Introduction to Communications

This course examines key concepts of the mass media, tracing the evolution and history of major media institutions, from the invention of the printing press to the Internet and emerging media technologies and systems. Studying the media from multiple perspectives, students will become more media literate and sophisticated in their assessment of its influence on the global community. Three lecture hours per week. Not open to students who have received credit for COM201

Credits: 3.00

MCO 202: Writing for Media

This course covers the fundamentals of writing stories for print, digital, and emerging media. It will help students develop news writing skills across a broad range of topics for a variety of delivery platforms appropriate to both traditional and new journalism paradigms. Beat reporting, libel law, and ethical practices will also be addressed. Three lecture hours per week. Not open to students who have received credit for COM202.
Prerequisite: W-1 course.

Credits: 3.00

This course fulfills these general education curriculum requirements: Written Communication-Level II

MCO 210: Communications Technology

This course helps students understand how new technologies impact communications. The three tracks journalism advertising and public relations are used to provide context for understanding how and why these technologies are being applied in communications-related fields Basic computer skills and Internet knowledge required.

Credits: 3.00

This course fulfills these general education curriculum requirements: Pers Growth & Responsibility

MCO 215: Applied Media Law and Ethics

This course will deal with the legal and ethical issues encountered by U.S. publishers, editors, writers and other content producers and distributors since the ratification of the First Amendment. Attention will be given to landmark events and to the historical, political and technological developments that gave rise to them. Emphasis will be placed on the concept of legal precedent, those assumptions about the nature of humans on which moral judgments are made and on the evolution of libertarian thought from the ratification of the First Amendment to the present. Not open to students who have taken COM305 or MCO305. Three lecture hours per week.
Prerequisites: A grade of C or higher in COM100 or MCO100, and COM105 or MCO105.

Credits: 3.00

MCO 220: Media Literacy

In this course students will use a critical perspective to become informed consumers and creators of media texts--to access, analyze, evaluate, and communicate information in print, electronic and digital formats. Issues discussed in class will address topics like the social impact of popular culture, influence of advertising on media content, mass media as a global industry, how to read the news, and media as a source of information and entertainment. Three lecture hours per week. Not open to students who have received credit for COM220.

Credits: 3.00

This course fulfills these general education curriculum requirements: Contemporary Society, Pers Growth & Responsibility

MCO 222: How Advertising Works

This course will examine both the management and creative processes of techniques and issues in advertising as part of integrated marketing communications. Course discussion will also include social, economic and ethical aspects of advertising and the creative processes of copywriting, art, print design, and all advertising platforms. Three lecture hours per week.
Limited to Media & Communication majors and minors. Not open to students who have received credit for COM320.
Prerequisites: COM105 or MCO105 or COM202 or MCO202, and COM205 or MCO205 or COM235 or MCO235 or permission of Department Chairperson.

Credits: 3.00

MCO 230: Media and Race

This course is designed to provide students with critical and analytical thinking skills by examining the role the mass media play in the construction of social and cultural ideas about race and ethnicity. Using textbooks, scholarly articles and specific samples of media will study the portrayal of race and racial identities in American mass media. The analysis will be chronological in order to highlight the changes in the quantity and quality of media representation for four American racial groups: African-Americans, Asian-­ Americans, Latinos, and Middle-Eastern Americans. This course satisfies the DPDS Gen Ed Requirement. Three lecture hours per week.
Prerequisites: Completion of 30 credits.

Credits: 3.00

This course fulfills these general education curriculum requirements: Diversity, Power Dyn, Soc Just

MCO 235: Multimedia Storytelling

This course prepares students to a variety of media, including text, image, video, audio, and interactive platforms to tell stories across the communication discipline. Students will learn the fundamentals of storytelling, and will plan and complete projects applying these principles using a variety of digital tools. The course will also help students understand how effective storytelling works to inform, persuade and engage audiences. Three lecture hours per week. Not open to students who have received credit for COM235.

Credits: 3.00

MCO 249: How Public Relations Works

This course is an introduction to the role, processes, and practices of public relations. The course will explore the concepts, theories, history, uses and techniques of public relations, as well as its foundation in rhetoric and ethics and its current applications, cases and controversies in a digitized and globalized world. Three lecture hours per week. Not open to students who have received credit for COM349.

Credits: 3.00

MCO 250: Engaging Your Audiences

This course focuses on further developing students' visual literacy and knowledge of imagery and design to tell stories; how to gather, analyze and present quantitative and qualitative data; and the foundational theories and practices of audience engagement. Through experiential learning, students will further develop multimedia storytelling skills while also exploring the key ways to reach, inform and engage readers, viewers and listeners in an increasingly online and convergent media environment. Three lecture hours per week. Not open to students who have received credit for COM250.
Prerequisite: COM235 or MCO235. Required for all Media & Communication majors.

Credits: 3.00

MCO 260: Professional and Online Communication

This course focuses on an introduction of forms and techniques in professional communication environments. We will examine the fundamental elements of synchronous and asynchronous communication with emphasis on interactive experiences as well as clear and consistent message construction for a variety of audiences. Through low-stakes and high-stakes writing and speaking assignments, students will develop abilities to compose in numerous genres, such as resumes, business letters, and oral presentations attending to different purposes and audiences. Students will have an opportunity to reflect on their written and verbal communication while also engaging in/with peer review and instructor feedback. Students must be comfortable working independently in a variety of online formats including online learning systems, social media, and multimedia websites. Three lecture hours per week. Not open to students who have credit for COM260.
Prerequisites: WI

Credits: 3.00

This course fulfills these general education curriculum requirements: Oral Communication, Written Communication-Level II

MCO 273: Fundamentals of Journalism

This course introduces students to the foundations of journalism and the craft's principal components: reporting and writing for the appropriate platform(s) and media. The course explores how to report stories appropriately while respecting libel ethics and copyright considerations and examines how to deliver news across multiple platforms. Three lecture hours per week.
Prerequisites: A minimum grade of C in both COM105 or MCO105 and Com235 or MCO235. Successful completion of a W-I course.

Credits: 3.00

This course fulfills these general education curriculum requirements: Written Communication-Level II

MCO 274: Gender, Media and Communication

This course examines various aspects of gender in media. Using theories from gender studies. cultural studies and media/communication studies. we will unpack media texts to better understand how gender (and its intersections with race, ethnicity and class is constructed communicated and integrated into our everyday lives. We will utilize various writing genres to investigate the socio-cultural structures that help us to form our individual and collective identities. teaching us what it means to live within a gender continuum, and will explore the performative nature of gender and ways in which gender is linked to power, identity, voice and other identity categories (eg: race sexual orientation, socio-economic status, etc.) Three lecture hours per week. Prerequisite: W-I:

Credits: 3.00

This course fulfills these general education curriculum requirements: Diversity, Power Dyn, Soc Just, Written Communication-Level II

MCO 300: Communication Research Methods

This course provides students with a foundation in the research methods commonly used in advertising, public relations and journalism. Students will be introduced to the attitude necessary for scientific inquiry in the social sciences, as well as the capability to read and understand research reports based upon quantitative and qualitative methods, including sampling, surveys, experiments, content analysis, focus groups and critical analysis. Students will design, administer and interpret several such research tools.Three lecture hours per week. Not open to students who have received credit for COM300.
Prerequisite: COM100 or MCO100 or COM201 or MCO201.

Credits: 3.00

MCO 301: Studio Production I

The course is designed to provide experiences and develop skills in the production of video content. Students will be given opportunities to plan, direct, and produce video content using studio production systems. Students will pursue topics of their own interests in the liberal arts or professional studies. Not open to students who have received credit for MEC350 or COM301. Three lecture hours per week.

Credits: 3.00

MCO 302: Video Field Production

This course, based on techniques utilized in digital media production, involves the planning and production of video content with portable electronic field production equipment used on location. Included will be training in the principles and techniques of video editing and digital-based systems. Not open to students who have received credit for MEC351 or COM302. Three lecture hours per week.

Credits: 3.00

MCO 303: Media and Race

This course explores the role the American mass media play in the social construction of racial categories. Students will study how even though biological views on race lack scientific validation, racial categories remain central social, cultural, and political issues in American life. Using various formats the course will highlight how mediated representations have helped sustain a system of racial categorizations necessary for the survival of institutionalized racism and White privilege. The analysis is structured around four areas: fundamental definitions on race, critical analysis of media representations, audience reception and interpretation, and advocacy and activism. Three lecture hours per week. Not open to students who have completed MCO230.

Credits: 3.00

This course fulfills these general education curriculum requirements: Diversity, Power Dyn, Soc Just

MCO 304: Mass Media and Society

This course offers an exploration of the role of the mass media in today's society from a cultural studies perspective. Issues surrounding gender, race, and class are given special emphasis; other categories, such as age, family, and ability, are also considered. Attention is given to various theories that explain the relationship between mediated depictions of society and cultural ideas about within society. about various socio-cultural groups and the perpetuation of structural inequalities in society Three lecture hours per week. Prerequisites: Not open to students who have received credit for COM304 or COM206

Credits: 3.00

This course fulfills these general education curriculum requirements: Contemporary Society, Diversity, Power Dyn, Soc Just

MCO 305: Communications: Problems of Law and Ethics in Media

This course will deal with the moral and legal problems encountered by mass media since the invention of the printing press. Attention will be given to landmark events and to the historical, political and technological developments which gave rise to them. Emphasis will be placed on: the concept of legal precedent; those assumptions about the nature of man on which moral judgments are made; the evolution of libertarian thought from the First Amendment to the present. The course will rely heavily on case studies. Three lecture hours per week. Not open to students who have received credit for COM305. Prerequisites: COM100 or MCO100 or COM201 or MCO201, and, COM105 or MCO105 or COM202 or MCO202

Credits: 3.00

MCO 307: Gender, Media and Communication

This course examines various aspects of gender in media. Using theories from gender studies. cultural studies and media/communication studies. we will unpack media texts to better understand how gender (and its intersections with race, ethnicity and class is constructed communicated and integrated into our everyday lives. We will utilize various writing genres to investigate the socio-cultural structures that help us to form our individual and collective identities. teaching us what it means to live within a gender continuum, and will explore the performative nature of gender and ways in which gender is linked to power, identity, voice and other identity categories (eg: race sexual orientation, socio-economic status, etc.) Three lecture hours per week. Prerequisite: W-I course; Not open to students who have completed MCO274.

Credits: 3.00

This course fulfills these general education curriculum requirements: Diversity, Power Dyn, Soc Just, Written Communication-Level II

MCO 309: Editing

This course will introduce students to the theory and practice of editing for various media. Practical editing assignments will include copy and text editing, editing for print and electronic media, layout, writing headlines and cutlines, placing art and photography, as well as consideration of legal and ethical issues. Three lecture hours per week. Required for Media & Communication majors and minors.
Prerequisite: COM 202 or MCO 202.

Credits: 3.00

MCO 315: Communication Theory

In this course we will examine ways of understanding human communication behavior from both scientific and humanistic perspectives, with applications to mass communications and social interaction. Major communication theories will be evaluated and debated. Not open to students who have received credit for COM315. Three lecture hours per week. Prerequisite: COM100 or MCO100 or COM201 or MCO201.

Credits: 3.00

MCO 316: Communications in the Global Village

This course is about communicating with diverse audiences. It provides theoretical foundations for understanding diversities based in language, culture, and identity and demonstrates applications in the areas of journalism, advertising, and public relations. Students will engage critically with the process of multicultural and global communications through analysis and discussion of examples across different media texts. Not open to students who have received credit for COM316. Three lecture hours per week.

Credits: 3.00

This course fulfills these general education curriculum requirements: World Cultures

MCO 320: Principles of Advertising and Integrated Marketing Communications

This course will examine both the management and creative processes of techniques and issues in advertising as part of integrated marketing communications. Course discussion will also include social, economic and ethical aspects of advertising and the creative processes of copywriting, art, print design, and all advertising platforms. Three lecture hours per week. Limited to Media & Communication majors and minors. Not open to students who have received credit for COM320.
Prerequisites: COM105 or MCO105 or COM202 or MCO202, and COM205 or MCO205 or COM235 or MCO235 or permission of Department Chairperson.

Credits: 3.00

MCO 321: Advertising Writing

This course will deal with the planning, writing, editing, and visual layout of advertisements including public service announcements. Campaigns and individual ads will be developed with the use of design applications. Assignments will focus on the relationship between copywriting, target audiences, branding, and media formats. Three lecture hours per week.
Prerequisite: W-I course and COM205 or MCO205 or COM235 or MCO235, and COM320 or MCO320 or permission of Department Chairperson.

Credits: 3.00

This course fulfills these general education curriculum requirements: Written Communication-Level II

MCO 325: Sports Writing

This discussion and writing course encourages students to develop contextual understanding of sporting activity and provides opportunities for students to practice writing about sports. Skills stressed in this course include determining newsworthiness of developments in the sports world, crafting stories with proper structure and style and editing one's work with an eye toward publication. Three lecture hours per week. Not open to students who have received credit for COM325.
Prerequisite: COM105 or MCO105 or COM202. or MCO202

Credits: 3.00

MCO 333: U.S. Media History

This course examines the history of the U.S. media and media institutions, situating them in the context of broader U.S. political, cultural, and technological developments, while also emphasizing the media’s contributions in these areas. Students will learn to access historical sources and apply historical methods to the study of media texts and institutions. The course considers the colonial era to the present day, encompassing developments in mass media (including newspapers, advertising, magazines, radio, and television) and social media.
Three lecture hours per week. Not open to students who have received credit for COM 333.

Credits: 3.00

This course fulfills these general education curriculum requirements: The Human Past

MCO 335: Writing for Corporations

Through workshop, lecture and discussion, this course is designed to help students develop the specialized skills needed to write on behalf of a business or non-profit organization: researching and writing the organization's history; preparing grant proposals; creating formatted letters to be used by others; responding on behalf of the organization to individual inquiries. Three lecture hours per week. Not open to students who have received credit for COM335.
Prerequisites: COM100 or MCO100 or COM201 or MCO201 and COM105 or MCO105 or COM202 or MCO202 or permission of the Department Chairperson.

Credits: 3.00

MCO 349: Principles of Public Relations

This course is an introduction to the role, processes, and practices of public relations. The course will explore the concepts, theories, history, uses and techniques of public relations, as well as its foundation in rhetoric and ethics and its current applications, cases and controversies in a digitized, globalized world. Three lecture hours per week. Limited to Media & Communication majors and minors. Not open to students who have received credit for COM349.
Prerequisites: COM100 or MCO100 or COM201 or MCO201 and COM205 or MCO205 or COM235 or MCO235 or permission of Department Chairperson.

Credits: 3.00

MCO 351: Writing for Public Relations I

This course will deal with the written expression of public relations strategies, tactics and programs. Students will explore, produce, reflect on their own, and respond to the peer and instructor feedback on traditional written vehicles including news releases, pitch letters and brochures, as well as new and emerging digital and social media tools. Three lecture hours per week. Not open to students who have received credit for COM351.
Prerequisite: COM105 or MCO105 or COM202 or MCO202, or permission of Department Chairperson. Pre- or Co-requisite: MCO249 or COM349 or MCO349, MCO235 or COM235, or permission of Department Chairperson.

Credits: 3.00

This course fulfills these general education curriculum requirements: Written Communication-Level II

MCO 370: Fundamentals of News Writing

This course covers the fundamentals of writing stories for print, digital, and emerging media. It will help students develop news writing skills across a broad range of topics for a variety of delivery platforms appropriate to both traditional and new journalism paradigms. Beat reporting, libel law, and ethical practices will also be addressed. Three lecture hours per week. Required of Media & Communication majors in Public Relations. Not open to students who have received credit for COM370.
Prerequisites: COM105 or MCO105 or COM202 or MCO202 and W-I course.

Credits: 3.00

This course fulfills these general education curriculum requirements: Written Communication-Level II

MCO 371: News Reporting and Writing

A continuation of COM370/MCO370, this course focuses on developing students' investigative, interviewing, and technology-assisted reporting skills. Through experiential learning, students will develop proficiency in both spot news and longer-form news analysis about diverse communities in an increasingly online and convergent media environment. Three lecture hours per week. Not open to students who have received credit for COM371. Required for Media & Communication majors and minors in Journalism.
Prerequisite: COM370 or MCO370.

Credits: 3.00

MCO 373: Evidence-Based Reporting and Data Visualization

Proficiency with gathering, analyzing and visualizing data is essential in journalism today. Equally critical is the ability to use those data to serve the public interest by engaging audiences in ways that help them understand information and facts contextually and accurately. This course introduces students to using data as sources and to “interviewing” datasets using quantitative analysis and data visualization tools. This course will start with building the fundamental skills needed to find and use data in basic news stories and beat reporting. Students will use those skills to become familiar with how to use publicly available datasets to shape the story so it can be pitched, developed and published. Three lecture hours per week.
Prerequisite: A minimum grade of C in MCO273.

Credits: 3.00

MCO 401: Studio Production II

This course covers advanced techniques in planning, designing and producing video content in the studio. It builds on the training and experiences developed in the prerequisites (COM301/MCO301, Studio Production I and COM302/MCO302, Video Field Production) courses. Emphasis will be placed on producing and directing responsibilities and techniques applied to institutional, corporate and community/cable television settings. Not open to students who have received credit for MEC450 or COM401. Three lecture hours per week.
Prerequisites: COM301 or MCO301 and COM302 or MCO302.

Credits: 3.00

MCO 402: Video Editing

The focus of this course is on the development of knowledge and skills for the recording and editing of materials in digital format. Students will create, record, and edit video footage using the digital camera and editing systems. This course builds on the processes acquired in the prerequisites (COM301/MCO301, Studio Production and COM302/MCO302, Video Field Production). Not open to students who have received credit for MEC451or COM402 Three lecture hours per week.
Prerequisites: COM301 or MCO301 and COM302 or MCO302.

Credits: 3.00

MCO 421: Copywriting for for Digital Advocacy

Using lectures and workshop experiences, this course involves students in the research, writing and editing of radio, television, and online advertising. Students will produce at least one audio and one video advertisement. Projects will be oriented around social marketing topics. Three lecture hours per week plus laboratory work outside of class. Limited to Communications majors and minors. Not open to students who have received credit for COM491 or COM421.
Prerequisite: COM320 or MCO220 or permission of Department Chairperson.

Credits: 3.00

This course fulfills these general education curriculum requirements: Written Commun-Level III

MCO 450: Advanced Public Relations Writing

This course will deepen and broaden the traditional and web-based writing skills and knowledge of public relations concentrators. It will provide opportunities for students to move beyond introductory publicity and report writing. The course will cover the writing required for more challenging and complex organizational documents associated with marketing campaigns, issues management, crisis communication, speech writing, op editorials, and emerging social media tactics and tools. Students will explore, produce, and respond to their peer and instructor feedback to correct, refine and prepare them for professional PR writing environments. Three lecture hours or computer workshops per week. Not open to students who have received credit for COM450.
Prerequisites: COM349 or MCO349 and COM351 or MCO351 or permission of Department Chairperson.

Credits: 3.00

This course fulfills these general education curriculum requirements: Written Commun-Level III

MCO 470: Feature Writing

This course teaches students to research, write, and market innovative and dynamic longer stories for newspapers, magazines, and emerging delivery platforms in the digital media. Emphasis will be on how to locate and cultivate sources, conduct in-depth interviews, and pitch and market professional work. Three lecture hours per week. Required of Media & Communication majors in the Journalism concentration. Not open to students who have received credit for COM470.
Prerequisite: A W-I course, plus COM370 or MCO370 or permission of Department Chairperson.

Credits: 3.00

This course fulfills these general education curriculum requirements: Written Commun-Level III

MCO 473: Longform Journalism

This course will focus on how to interest readers in longform nonfiction storytelling for print and online publications by using multiple narrative elements and digital platforms to tell stories. We will discuss the components of in-depth feature writing, which include character arcs, story development and structure, dialogue, scenes, transitions, word usage, point of view and style. Students will report on
and write pieces that incorporate text, images, and multimedia tools that include audio elements embedded in text, video clips intertwined with the story, and interactive graphics. The goal is to create memorable narrative non-fiction pieces that hold a reader’s attention throughout the story. Three lecture hours per week.
Prerequisite: W-II; Grade of C or higher in MCO373 or COM370 or MCO370.

Credits: 3.00

MCO 475: Critical Analysis of Media and Culture

This course offers an in-depth exploration of critical approaches to analyzing media texts, such as television programs, advertisements, and films, drawing upon a range of critical theories and methods. Students will learn varied communication styles and formats with which they can critically analyze media texts' cultural significance and advocate for social change. Three lecture hours per week.
Prerequisites: Completion of at least one of the following courses - COM206, MCO230, MCO274, COM304, or MCO304; W-II course; and permission of department chair. Not open to students who have taken MCO504. Juniors and seniors only.

Credits: 3.00

This course fulfills these general education curriculum requirements: Written Commun-Level III

MCO 495: Special Topics in Communications

This seminar will focus on special topics related to the study of Media & Communications. May be repeated for credit (with different topic) with permission of the Department Chairperson. Limited to Media & Communications majors and minors, or with permission of Department Chairperson. Three lecture hours per week.
Prerequisites: A minimum of nine hours of previous coursework in Media & Communications.

Credits: 3.00

MCO 500: Directed Study in Media & Communications

Independent projects for Media & Communication majors under the supervision of a member of the Media & Communication faculty. Open only to Junior or Senior Media & Communication majors. Permission of the Department Chairperson is required.

Credits: 3.00

MCO 501: Practicum in Print and Digital Journalism

Students will research, write, edit, and produce print and/or digital news and feature articles for on and/or off-campus news publications. Under the terms of a practicum contract with a supervising faculty member, students will meet with the faculty member by arrangement. Emphasis will be on creating articles in a combination of print, online, photographic, audio and video formats, and working to have those articles published. Students will be expected to pitch stories for publication using query letters, demonstrate an understanding of niche markets, and be familiar with other elements of freelance writing. Limited to Media & Communication majors and minors. Not open to students who have received credit for COM501.
Prerequisites: COM370 or MCO370.

Credits: 3.00

MCO 503: Media & Communication Portfolio Seminar

This capstone course will focus both on helping students reflect on and critique their body of work in the major and assisting them in the formation of their professional identities. Using materials gathered from current and previous class assignments, publications, and internships, students will create a professional portfolio suitable for presentation at job interviews in the communications industry. Three lecture hours per week. Required for B.S.in Media & Communication. Not open to students who have received credit for COM503. Limited to Media & Communication majors.
Prerequisite: Permission of Department Chairperson required.

Credits: 3.00

MCO 505: Internship in Media & Communication

A program designed to provide on-the-job experience and training in communication and media, tailored to the student's area of interest. Through this field experience, the student explores career options, gains practical experience and skills, and makes contacts with potential employers. In addition to working at the internship site, the student will complete a series of assignments related to the internship experience. This course may be repeated for additional credit, but the total number of internship credits may not exceed 12. A total of 7-12 credits simultaneously may be taken rarely and only in close consultation with the department chair. Limited to Media & Communication majors and minors.
Prerequisites: Permission of Department Chairperson required.

Credits: 1.00 - 12.00

MCO 506: Independent Research in Media Studies

This course provides students with the opportunity to conduct an independent research project in an area of special interest in the field of Media Studies. The course is subject to the availability of a faculty member with expertise in the students area of interest. The supervising faculty member will serve as the research director and meet regularly with the student. Designed to accommodate one or two semester projects, the course allows the student to earn up to 6 credit hours by enrolling for two semesters. Only three of those credits can be counted as the Major Capstone Course. The course is developed collaboratively between professor and student so that it may be tailored to the individual students interest. Limited to Juniors and Seniors in the Media Studies Concentration.
Prerequisites: COM300 or MCO300 and permission of department chairperson.

Credits: 3.00

MCO 507: Experiential Learning in Advertising

This lecture and laboratory course involves hands-on work with clients from small businesses and non-profit organizations. Students collaborate to assist clients with their creative needs. Students analyze their team's creative process, and how it was affected by marketing, media, and creative considerations, as well as legal and ethical issues. This culminates in student-written case studies supported by a portfolio of work completed for the client. Three lecture hours per week. Limited to Media & Communication majors concentrating in Advertising, or others, with permission of Department Chairperson. Limited to 10 students per semester. Not open to students who have completed COM412 or COM507.
Prerequisites: Completion of all required 400-level Media & Communication courses.

Credits: 3.00

MCO 510: Experiential Learning in Advertising and Public Relations

This experiential learning course provides students with the opportunity to work with clients from small businesses and non-profit organizations. In teams students apply the principles of public relations and advertising to develop effective client relationships and deliver traditional and emerging social media materials and tools as agreed upon by teams, clients, and instructors. 1.5 lecture hours per
week plus weekly fieldwork hours required. Not open to students who have completed COM412 COM455 COM507 COM510, or MCO507.
Limited to Media & Communication Majors concentrating in Advertising or Public Relations,or others with permission of Department Chairperson.
Prerequisite: Completion of MCO350 (Junior Career Seminar).

Credits: 3.00

MCO 512: Internship in Journalism

An internship in journalism offers students the opportunity to work in a professional setting to gain on-the-job training. Interns take the skills and theories learned in the classroom and apply them to a job. Internships give students the opportunity to gain valuable applied experience and make connections in professional fields they are considering for career paths. Work done at an internship in journalism is
an essential part of developing a professional portfolio. May be repeated for a total of up to 6 credits. Three lecture hours per week.
Co-requisite: MCO513. Prerequisite: MCO350, completion of MCO473 or COM470 with a grade of C or higher. With departmental approval, students may substitute MCO512 for an internship.

Credits: 3.00

MCO 715: Persuasion, Propaganda and Public Relations

This course is designed to introduce students to current theory, research and practice associated with persuasion, public relations and progaganda. A variety of concepts, theories, research and cases will be offered for examination, analysis and comparison.

Credits: 3.00

MCO 750: Special Topics in Media & Communications

This course provides an in-depth examination of a topic relevant fo fhe field of Media & Communication. The specific content of the course will be designated by the instructor(s). This course may be repeafed once for credit with a different topic. Three lecture hours per week.

Credits: 3.00

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