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EXPECT Program: Experiential Learning

Information for Client Partners

Experiential Learning in Communications: Information for Client Partners

EXPECT is an experiential learning program where seniors majoring in advertising and public relations engage in supervised partnerships with non-profit organizations and entrepreneurs on Massachusetts’ North Shore. Unlike traditional individual student internships, EXPECT organizes students into small, cross-disciplinary teams and partners them with clients as learning-and-performing consultants with specific roles. A team of management and communication coaches prepare the students for their client engagement and work with role players and teams during the semester.

EXPECT Program: Experiential Learning

Information for Client Partners

  • When does EXPECT occur?

    EXPECT is conducted during the university’s fall semester, beginning in September and ending in mid-December. 

  • What kinds of products do EXPECT students produce?

    EXPECT generates success stories: news releases, brochures, marketing surveys, social media, flyers, feature stories and other marketing-oriented tactics created and implemented by students with partner participation. Their products vary depending on the prior coursework the EXPECT students have taken. Their skills can generally produce:

    • Creative strategies for reaching target audiences
    • Social media management
    • Public relations management
    • Press releases
    • Newsletters
    • Media kits
    • Print advertisements
    • Video advertisements
    • Print materials (e.g., flyers, postcards, etc.)
    • Copywriting
    • Event planning
    • Market research

    With rare exceptions, they are not web designers. Only occasionally do we have students who are illustrators or photographers, or who are experienced in creating radio programs or television content. However, many are excellent researchers and writers. If you have a particular communications need they cannot themselves meet, you might let them help you research the best service(s) to meet your needs.

    The more you share with us and your student team about your goals, and the more clearly you articulate your priorities, the better we can help them focus on a set of achievable tasks for their semester’s work.

  • Who participates in EXPECT?

    Space is limited in the program. A typical EXPECT program features 8-10 student teams (each including typically four members), partnering with the same number of client partners--one team per client. Each student is expected to dedicate a minimum of 6 hours each week working on communications- and marketing-related projects for their clients (18 to 24 team hours per week).

  • Who supervises EXPECT?

    The program is under the supervision of Robert Brown, a professor of public relations with a corporate and agency background, and Rebecca Hains, an advertising professor with expertise in traditional and emerging communications tools and strategies. Rob and Rebecca meet with all students in a workshop setting twice a week throughout the semester.

  • What is asked of EXPECT client partners?

    Collaboration with Students: Partnering with student learners in the EXPECT program entails a client partner’s commitment to set aside weekly or biweekly times to meet with student teams for feedback on plans, challenges and progress. It also involves communicating with students via email and/or telephone between meetings.

    Partnering with student learners in the EXPECT program entails a client partner’s commitment to set aside or times to meet with student teams for feedback on plans, challenges and progress. It also involves communicating with students via email and/or telephone between meetings.

    Successful client-team relationships typically include the active and patient engagement of clients.

    End-of-Semester Presentations: During the last week of classes, our students present their work for their professors, peers, and client partners. Our students always appreciate it when their clients are available to attend their presentations.

    End-of-Semester Evaluation: At semester’s end, we will ask you to submit an evaluation of your team members to Rob and Rebecca via email. The client partner’s evaluation of students comprises a major portion of each student’s grade. EXPECT is the kind of real-world experience that is not fully possible in a traditional teacher-student classroom environment.

  • How to Apply

    If you would like to be a client partner in the EXPECT program, please contact the communications department at 978.542.6450.

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