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November 30, 2004
Contact: Sgt. Richard Sherry

 

Salem State College Police Department Receives Grant for Traffic Enforcement

 

Salem State College Police Department Police Department received a $8400.00 grant to conduct extra traffic enforcement during the third year of the Governor’s Highway Safety Bureau’s (GHSB) Click It or Ticket, and You Drink & Drive. You Lose. Campaigns. Funding has also been provided for the first statewide Road Respect Campaign targeting aggressive driving speeding. The GHSB, a program of the Massachusetts Executive Office of Public Safety, is providing $3.7 million in grant funding for these three campaigns to 265 local police departments and to the State Police. The Department is pleased to participate in this initiative to reduce traffic accidents and provide the SSC community with safer motorways and pedestrian walkways. Please familiarize yourself with the safe operation of motor vehicles on campus and don’t risk sanctions and enjoy your well-deserved break.

The first Click It or Ticket Mobilization will take place from November 15 to 28. The first You Drink & Drive. You Lose. Mobilization will be from December 17 to January 3, 2005.

"This Click It or Ticket Mobilization will reduce the danger we all face from motor vehicle crashes during the heavily-traveled Thanksgiving Holiday period. In addition to preventing aggressive and impaired driving and speeding, this mobilization will allow us to increase compliance with the Massachusetts safety belt and child passenger safety laws so more people will be protected.”

The GHSB’s Click It or Ticket, You Drink & Drive. You Lose., and Road Respect Campaigns, made possible by federal highway safety grants, combine traffic enforcement, public information, as well as community education. The Click It or Ticket Campaign helped to increase Massachusetts safety belt use from 51% in 2002 to 63% in 2004. The You Drink & Drive. You Lose. Campaign contributed to a decline in Massachusetts alcohol-related fatals from 49 to 45 percent between 2002 and 2003. For more information, go to www.mass.gov/ghsb.


" Safe driving saves lives," said Secretary Edward A. Flynn of the Executive Office of Public Safety. “For those drivers who choose to drive recklessly or under the influence of drugs or alcohol: we will be looking for you, especially during high-traffic holidays.”

 

You Drink & Drive. You Lose.

 

This GHSB statewide campaign is coordinating extra state and local traffic enforcement, paid and earned media along with community education to reduce impaired driving during these mobilizations in 2004-2005:

Holiday Season Mobilization

December 17, 2004 to January 3, 2005

July 4th Mobilization

July 1 to 17, 2005

Labor Day Mobilization

August 19 to September 5, 2005

The Massachusetts You Drink & Drive. You Lose. Campaign is based on a successful national model.

 

The GHSB is funding the following initiatives for the Holiday Season You Drink & Drive. You Lose. Mobilization:

· More than 265 local police departments and the State Police will conduct high-visibility traffic enforcement that targets impaired drivers.

· Look and listen for GHSB-sponsored You Drink & Drive. You Lose. TV and radio ads that will run statewide.

· The GHSB provided 425 new breathalyzers to law enforcement agencies in Massachusetts in 2002-2003. This equipment is made possible by a $4.5 million federal grant managed by GHSB. Police will be able to process those arrested for drunk driving both faster and more accurately with these new breathalyzers. Soon the new breathalyzers will be connected to a web-based system that will allow police to more easily report drunk driving arrest information to the required state agencies.

· GHSB will coordinate its efforts with the Massachusetts State Office of Mothers Against Drunk Driving (MADD). For more information, to join MADD or to volunteer, call 617-227-2701.