Programs
The Communications major consists of 42 credits and offers three concentrations to students:
Advertising
The advertising communications concentration focuses on the practical and theoretical aspects of the advertising industry. Advertising courses cover advertising principles, copywriting for a variety of media, producing ads in the computer lab, and working on actual advertising projects in the local community. Advertising students also choose three electives in the major. The advertising flow sheet details the core and concentration requirements.
Journalism
The journalism concentration helps students refine their writing skills and define the area in which they may best use their talents in the profession. Journalism students take courses in news writing fundamentals, news reporting, and feature writing as well as a practicum based on researching and writing stories for the student newspaper, The Log. Journalism students also choose four electives in the major. The journalism flow sheet details the core and concentration requirements.
Public Relations
The public relations concentration prepares students to represent clients effectively, either as freelance agents or in private, corporate, or public capacities. Public Relations students study the principles of the PR profession and actual cases, take basic and advanced PR writing courses, and learn to develop publicity for groups on and off campus. The public relations students also choose three electives in the major. The public relations flow sheet details the core and concentration requirements.
The Communications Minor
The minor in Communications consists of 18 credits and offers four choices to students:
- Journalism
- Public Relations
- Advertising
- Communications Studies
The Communications Department has launched a series of brief video clips for our web site that highlight our work and programs.
Please Note: Most students at Salem State College are required to purchase a laptop computer. Please review the Communications Department's laptop recommendation.
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