Course Number and Title:
MKT 445 - International Marketing

Professor: Ms. L. J. Coleman
Office: HB306
Hours: Posted office hours and upon appointment
Telephone: (978) 542-7231 or 542-6608

Course Description:
Reviews historical data on international trade, financing and commercial strategies. Studies marketing concepts in the contemporary, international environment while examining special problems, issues, goals and decision processes that characterize multinational marketing. Emphasizes the multi-national firm, marketing operations and marketing strategy. Considers standardization of programs across national boundaries, marketing research, import export decisions and licensing.

Prerequisites: MKT 241 - Principles of Marketing

Course Objectives:
International Marketing is a growing prevailing focus throughout the world. The course develops sensitivity to global environment, appropriate strategies and awareness of the International Marketer's perspective as well as the International consumer.

Required Materials:
International Business 98/99 Annual Edition - 7^th Edition. The Dushkin Publishing Group, Inc. Dr. Fred Maidment, Editor.

Suggested References:
Overseas Business Reports (OBR)
The Economist
Various Business Periodicals

Course Activities to Meet Objectives:
Each student will present an in-depth analysis and discussion (1-2) regarding the readings; a fifteen-page research paper due by the 14th week of class; a comprehensive exam from the readings, an ISM report and extensive outside readings and research.

Course and Grading Policies:
Assignments:

Examinations:
There will be one exam, objective in nature concentrating on the assigned readings from the text.

Attendance:
Attendance at all classes is a course requirement. Each student is responsible for keeping up with all assignments and all material covered in the course, whether or not he/she is present in class.

Scale used for Final Grade:

Schedule of Assignments:

Last Day to Withdraw from the Course:
The last day on which withdrawal from the course is permitted with a 'W' grade is the last day of the tenth week of the semester.

College Policy Statement:
"Salem State College is committed to providing equal access to the educational experience for all students in compliance with Section 504 of The Rehabilitation Act and The Americans with Disabilities Act and to providing all reasonable academic accommodations, aids, and adjustments. Any student who has a documented disability requiring an accommodation, aid, or adjustment should speak with the instructor immediately. Students with Disabilities who have not previously done so should provide documentation to and schedule an appointment with the Office for Students with Disabilities and obtain appropriate services."

Presentation and Research Paper:
Each student will present to the class a half hour in-depth analysis and discussion regarding the readings; an appropriately cited fifteen-page research paper due by the 14th week of class; a comprehensive exam; an ISM report and outside readings and research.

Each student is responsible for reading and contributing meaningfully to the articles to be discussed, and reading outside information pertaining to the particular part of the world to be discussed before each appropriate class meeting. An annual edition article review form must be completed by all except the presenter prior to the class when it will be discussed.

A Few Suggested Topics for International Research Paper:

* Ethics in International Marketing
* Coca Cola International
* Automobile Industry
* International Advertising
* Club Med
* North American Federal Trade Agreement (NAFTA)
* Pepsi Cola
* McDonalds International
* IBM
* Marketing in Russia
* Proctor and Gamble
* Marketing in Japan
* Black and Decker
* Eastern Economic Community (EEC)/Economic Union
* Airline Industry
* Standardization versus Customization in International Marketing
* Fashion Industry
* Disney in France
* Careers in International Marketing
* Nestle Milk Formula in Third World Countries
* Union Carbide in Bopal
* Sports Marketing Internationally
* Global Environmentalism
* Diverse Levels of Technology Globally

Each project must be typed, INTERNATIONAL MARKETING oriented, appropriately footnoted and with an approved style of bibliography. Library research is mandatory and where the majority of the information must come from. Company provided information and interviews need to be limited.

Each reading discussion must include additional research, visuals, handouts, in-depth analysis and thorough 30 minute discussion!

Select Your Readings From The Following List:

(All of these will be on the exam whether presented or not)

** Sign up for readings to be presented and date of presentation. (3 per week) All students must read and study all readings thoroughly before the class they are to be discussed and be able to contribute significantly. All students must seek out relevant supplemental information for each reading.

Professor Coleman
Annual Editions
International Business 98/99

ARTICLE PRESENTATION/DISCUSSION

ARTICLE SUMMARY

KEY TERMS AND TOPICS

ADDITIONAL READINGS ON RELATED TOPICS

DISCUSSION QUESTIONS

VISUAL AIDS

FACTS, OPINIONS

CONCLUSIONS/SUMMARY

After at least one skim and a second careful reading of each article to be discussed, fill out this form prior to class time. Each question must be addressed and responded to thoroughly.

ANNUAL EDITIONS ARTICLE REVIEW FORM

**Outside Research/reading mandatory. Cite Source, Article name and date.

GOOD LUCK AND HAVE FUN!