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Undergraduate Course Details
Number COM 456
Title Media Relations and Publicity
Credits 3.0
Prerequisites COM349 and COM351


This course covers the essential principles and practices of media relations, which is the public relations specialty of creating, developing and maintaining successful professional, publicity-generating relationships with reporters, editors and producers of news across print and electronic media. Students will be required to write media relations-related documents, including pitch letters, media alerts and news releases; additional requirements include feature-story writing development and the ethical framing of problematic news. Limited to Communications majors and minors/Public Relations concentration.