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Undergraduate Course Details
Number COM 456
Title Media Relations and Publicity
Credits 3.0
Prerequisites COM349 and COM351
Winter/Spring 2016 Classes
Sec Ref # Dates Days Times Location Instructor
01 1447 1/19/16 - 5/16/16 TR 3:05pm - 4:20pm CC-135 David Thomson


This course covers the essential principles and practices of media relations, which is the public relations specialty of creating, developing and maintaining successful professional, publicity-generating relationships with reporters, editors and producers of news across print and electronic media. Students will be required to write media relations-related documents, including pitch letters, media alerts and news releases; additional requirements include feature-story writing development and the ethical framing of problematic news. Limited to Communications majors and minors/Public Relations concentration.