| Undergraduate Course Details | |
|---|---|
| Number | COM 456 |
| Title | Media Relations and Publicity |
| Credits | 3.0 |
| Prerequisites | COM349 and COM351 |
Description
This course covers the essential principles and practices of media relations, which is the public relations specialty of creating, developing and maintaining successful professional, publicity-generating relationships with reporters, editors and producers of news across print and electronic media. Students will be required to write media relations-related documents, including pitch letters, media alerts and news releases; additional requirements include feature-story writing development and the ethical framing of problematic news. Limited to Communications majors and minors/Public Relations concentration.