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Undergraduate Course Details
Number COM 450
Title Advanced Public Relations Writing
Credits 3.0
Prerequisites COM349 and COM351 or permission of Department Chairperson
Winter/Spring 2016 Classes
Sec Ref # Dates Days Times Location Instructor
01 1446 1/19/16 - 5/16/16 WF 1:40pm - 2:55pm CC-148 Jessica DH Barnett

Description

This course will deepen and broaden the traditional and web-based writing skills and knowledge of public relations concentrators. It will provide opportunities for students to move beyond introductory publicity and report writing. The course will cover the writing required for more challenging and complex organizational documents associated with marketing campaigns, issues management, crisis communication, speech writing, op editorials, and emerging social media tactics and tools. Students will explore, produce, and respond to their peer and instructor feedback to correct, refine and prepare them for professional PR writing environments. Three lecture hours or computer workshops per week.