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Undergraduate Course Details
Number COM 349
Title Principles of Public Relations
Credits 3.0
Prerequisites COM202 and COM205, or permission of Department Chairperson


This course is an introduction to the role, processes, and practices of public relations. The course will explore the concepts, theories, history, uses and techniques of public relations, as well as its foundation in rhetoric and ethics and its current applications, cases and controversies in a digitized, globalized world. Three lecture hours per week. Required of Communications majors in the Public Relations Concentration and minors in Public Relations. Limited to Communications majors and minors.