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Undergraduate Course Details
Number COM 320
Title Principles of Advertising and Integrated Marketing Communications
Credits 3.0
Prerequisites COM202 and COM205 or permission of Department Chairperson
Winter/Spring 2017 Classes
Sec Ref # Dates Days Times Location Instructor
01 1093 1/17/17 - 5/15/17 M 1:10pm - 3:50pm CC-137 Hanlong Fu


This course will examine both the management and creative processes of techniques and issues in advertising as part of integrated marketing communications. Course discussion will also include social, economic and ethical aspects of advertising and the creative processes of copywriting, art, print design, and all advertising platforms. Three lecture hours per week. Limited to Communications majors and minors.