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Undergraduate Course Details
Number COM 300
Title Communication Research Methods
Credits 3.0
Distribution Q
Prerequisites COM201
Winter/Spring 2017 Classes
Sec Ref # Dates Days Times Location Instructor
01 1087 1/17/17 - 5/15/17 WF 10:50am - 12:05pm CC-137 Lauren Torlone
02 3256 1/17/17 - 5/15/17 TBA TBA Online Hanlong Fu

Description

This course provides students with a foundation in the research methods commonly used in advertising, public relations and journalism. Students will be introduced to the attitude necessary for scientific inquiry in the social sciences, as well as the capability to read and understand research reports based upon quantitative and qualitative methods, including sampling, surveys, experiments, content analysis, focus groups and critical analysis. Students will design, administer and interpret several such research tools. Required for Communications majors. Three lecture hours per week.