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Marketing Concentration

The marketing concentration provides students with the opportunity to further develop analytical, creative, and decision making skills needed for successful careers in one of the diverse business fields. The program builds upon the foundation of a liberal arts education and upon a common body of business knowledge as well as the specialized area of marketing and of social awareness. Marketing majors can, by carefully choosing their courses, develop a concentration around these areas of personal interest, for example, consumer behavior, research, retailing, advertising, industrial marketing, sales management, global marketing, strategic marketing, and marketing management.

View the core requirements and flowsheet