Linda J Coleman

Linda J Coleman

Professional Details

Title: Professor
Office: CC-203
Phone: 978-542-7231
Email: linda.coleman@salemstate.edu
Website: http://www.salemstate.edu/~lcoleman

Spring Courses

Cat. # Term Course # Title
1554 01 MKT241N Principles of Marketing
1560 07 MKT241N Principles of Marketing
1569 01 MKT445 International Marketing

Professional Biography

Linda Jane Coleman has over 70 refereed journal, conference, case and chapter publications. Professor Coleman is a former Bank Officer, Production Manager, Cash Control Manager, and Public School Teacher. She worked with the University of Baltimore from 1977 - 1984 where Ms. Coleman was Assistant Professor of Marketing and Director of the Graduate Women's Program in Management. She has published many articles and consults with Businesses and Universities in the areas of Human Resources Development and Marketing. Currently, Ms. Coleman is Professor of the Marketing and Decision Sciences Department in the Bertolon School of Business at Salem State University in Salem, Massachusetts. She is presently teaching International Marketing, Special Topics:  Current Issues in Marketing and Principles of Marketing. Ms. Coleman is very active in the community and has served on the Massachusetts Special Olympics Board of Directors, among other Boards. She has a Bachelor of Science degree in Business Administration from West Virginia Wesleyan College, a Master of Science degree in Management from Virginia Commonwealth University and Postgraduate work in the area of Marketing and Organizational Behavior from the University of Baltimore and the University of Maryland. Professor Coleman's research interests include Social Marketing, Sports Marketing, Health Care Marketing, Green Consumerism and International Marketing.

For more information, visit Professor Coleman's website: http://w3.salemstate.edu/~lcoleman/

Professional Interests

Teaching and Learning improvements, research, writing, publishing, Collaborative Education, On line Education, Green Consumerism, Social Media

Responsibilities

International Marketing: MKT 445 Student participates heavily in course. Reviews historical data on International trade. Studies marketing concepts in the contemporary, international environment while examining special problems, issues, goals and decision processes that characterize multinational marketing. Emphasizes the multi-national firm, marketing operations and marketing strategy. Considers standardization of programs across national boundaries, marketing research, import export decisions and licensing. Prerequisite: MKT 241 - Principles of Marketing. Special Topics in Marketing: MKT 466 This is an advanced course in Marketing. The broad objectives of this course are to delve deeper into how the marketing principles, concepts, and activities can be applied in different environments, industries, situations, and locations. This course will emphasize the student researching and applying marketing implications to a variety of areas that are of particular current interest throughout the country and/or the world. Also, applying marketing concepts to case studies and discussing these practices. Prerequisite: MKT241N - Principles of Marketing

Selected Publications

Linda Jane Coleman (1982). "Liberty Bank and Trust Case Study," Harvard Business School Case Services, Harvard Business School.

Linda Jane Coleman and Susan Rawson Zacur (1982). "Working Women and Changing Lifestyles: Impact of Marketing," Business Review, University of Baltimore, School of Business, Bureau of Business, July.

Linda Jane Coleman and Susan Rawson Zacur (1982). "Mentoring in the University Classroom: An Approach for Developing Women as Managers," Collegiate News and Views, Southwestern Publishing Company.

Linda Jane Coleman and Virginia Neri (1983). "Time Techniques for Small Businesses," American Journal of Small Business, Vol. 15(5).

Linda Jane Coleman and Susan Zacur (1984). "Communications as a Business Skill," Supervisory Management, November.

Linda Jane Coleman and Ernest Cooke (1988). "Riverside Wholesalers," Management of the Sales Force, William Stanton, 8th Ed. A case studies publication.

Linda Jane Coleman and Denise Diorio (1990). "Health Abuse Marketing," Health Marketing Quarterly. Fall/Winter Issue.

Linda Jane Coleman and Elizabeth Haran (1991). "Health Issue Advertising," Journal of Hospital Marketing, Vol. 4(2) Spring/Summer.

Linda Jane Coleman (1993). "Marketing in Shades of Green or Color the Trend in Marketing - Green," Journal of Marketing Quarterly, Vol. 2(1) Fall Issue.

Linda Jane Coleman (1994). "Marketing in Shades of Green or Color the Trend in Marketing - Green," Journal of Marketing Quarterly, Vol. 2(3/4).

Linda Jane Coleman and Jane E. Militello (1994). "Should/Can the Health Care System Expand Its Marketing and Services to Include Aids and Aging Issues?" Journal of Hospital Marketing, Vol. 9(1), Fall.

Linda Jane Coleman and Jane Militello (1995). "Grey Marketing," Health Marketing Quarterly, Vol. 12(3/4) Fall.

Linda Jane Coleman, Elizabeth Haran, and Jane Militello (1995). "Food Management for the Aging Population," Journal for the Nutrition for the Elderly, Vol. 15(2).

Linda Jane Coleman and Barry Fortin (1997). "Doing Business with Russia," Journal of Euromarketing, Vol. 6(1).

Linda Jane Coleman (1998). "Engaging in China" for Volume on Contemporary Issues in International Business and Marketing by Academic Press International and the Research Centre for International Marketing and Exporting. Journal of International Marketing and Exporting.

Linda Jane Coleman and Elizabeth Beaulieu (1998). "Marketing in Russia: A Problem or Opportunity," The Journal of East-West Business, Vol. 4(4).

Linda Jane Coleman and Karolyn Stenlund Jernigan (1999). "Marketing Syringe/Needle Exchange Programs," Health Marketing Quarterly, Vol. 17(2).

Linda Jane Coleman, Mayerush Kelkar, and David Goodof (2001). "Current Issues in Sports Marketing," Journal of Promotion Management, Vol. 7(1&2).

Linda Jane Coleman (2002). "Marketing Volunteerism," Fund Raising Management, March.

Linda Jane Coleman and Michael Wood (2003). "Marketing of Healthcare in the Third World Countries," International Journal of Medical Marketing, March Issue.

Coleman, L. J., Hladikova, M. & Mayuresh K. (2006). The Effectiveness of the Franchising Format for Rapid Global Expansion. Journal of International Marketing and Exporting, 11(1). 

Linda Jane Coleman, Marie Hladikova, and Maria Savelyeva (2006). "The Baby Boomer Market," Journal of Targeting, Measurement and Analysis for Marketing, Issue 14(3).

Linda Jane Coleman and Nisreen Bahnan (2007). "Definitions, Measurements, and Evaluations of Perceived Service Quality," Journal of the International Society of Business Disciplines, 2007.

Coleman, L. J., Bahnan, N., Kelkar, M., & Curry, N. (2011). Walking the Walk: How the Theory of Reasoned Action Explains Adult and Student Intentions to go Green Vol 27, No 3 (2011). Journal of Applied Business
Research, 27 (3), 107-116.

Coleman, L. J. & Bandyopadhyay, J. (2011). Role of Collaboration in Higher Education in Business. Competition Forum-replaced Journal of Global Competitiveness, ISSN#1545-2581.

Coleman, L. J., Chandler, K., & Gu, J. (2012). Social Media - A Moving Target. Journal Of Marketing Development and Competitiveness, 7 (1).

Bandyopadhyay, J., Coleman, L., & DeWolfe, S. (2012). Interdisciplinary Education for Global Strategy - Best Paper Award. Competition Forum-replaced Journal of Global Competitiveness, ISSN#1545-2581.

Kelkar, M. M., Coleman L. J., Bahnan, N. N., Manago, S. M. Green Consumption or Green Confusion. Journal of Strategic Innovation and Sustainability, 9(1).

Bandyopadhyay, J., Coleman, L. J. & DeWolfe, S. (in press 2013). Interdisciplinary Education for Global Strategy. Advances in Competitiveness Research, 21.

Selected Presentations

Linda Jane Coleman and M. LaSelva (2002). "Mixing Faith and Fortune in the Workplace," Proceedings of the Hawaii International Conference on Business, Hawaii.

Linda Jane Coleman, Mayuresh Kelkar, and Juliet Rohrer (2003). "The Global Impact of the Anthrax Scare," Proceedings of the National Business and Economics Society 2003 Conference, St. Thomas, US Virgin Islands.

Linda Jane Coleman and Michael Wood (2003). "Marketing of Dating Services," Proceedings of the International Applied Business Research Conference, Acapulco, Mexico.

Linda Jane Coleman, Marie Hladikova, and Mayuresh Kelkar (2005). "Starbucks: A Household Word," Proceedings of the Northeast Business & Economics Association Conference, Newport, RI.

Linda Jane Coleman, Marie Hladikova, and Mayuresh Kelkar (2005). "The Ever Expanding Starbucks," Proceedings of the Atlaantic Marketing Association Conference, October, Salem, MA.

Linda Jane Coleman and Nancy C. Dennis (2006). "Collaborative Just In Time Research Instruction for Undergraduate Students at Salem State College," Poster and Proceedings for ACRL/NEC 2006 Annual Conference: Leveraging Our Strengths: Alliances, Interdependencies, and Developing Services Conference, Amherst, MA.

Linda Jane Coleman and Marie Hladikova (2006). "Baby Boomers: The New Seniors," Proceedings of the Academy of World Business, Marketing, and Management Development Conference. July, Paris, France.

Linda Jane Coleman, Mayuresh Kelkar, and Marie Hldikova (2006). "Starbucks in China," Proceedings of the Academy of World Business, Marketing, and Management Development Conference. July, Paris, France.

Linda Jane Coleman, Nisreen Bahnan (2006). "Definitions, Measurements, and Evaluations of Perceived Services Quality," Conference for International Society of Business Disciplines (ISOBD), November.

Linda Jane Coleman, Nisreen Bahnan, Mayuresh Kelkar (2007). "Evaluating Quality of Service," Proceedings of the 14th Annual Meeting of the American Society of Business and Behavioral Sciences Conference, February, Las Vegas, NV.

Linda Jane Coleman, Nisreen Bahnan, Mayuresh Kelkar (2007). "A Review of Service Quality," Proceedings of the 14th Annual Meeting of the American Society of Business and Behavioral Sciences Conference, February, Las Vegas, NV.

Linda Jane Coleman, Ernest F. Cooke (2007). "Marketing Implications of Religion in the Workforce," Proceedings of the 2007 Marketing Theory and Practice Association Conference, March, Panama City, FL.

Linda Jane Coleman, Marie Hladikova, Marie Savelyeva (2007). " Baby Boomers in the Workplace and Marketplace: Perspectives and Marketing Strategies," Proceedings of the 14th Annual Meeting of the American Society of Business and Behavioral Sciences Conference, February, Las Vegas, NV.

Linda Jane Coleman, Nisreen Bahnan (2007). "The Coming of Age of Electronic-Based Relationships," Proceedings of the Northeast Business & Economics Annual Conference.

Linda Jane Coleman, Nisreen Bahnan, Nancy Dennis, Nicole Curry (2009). “Education and Collaboration for Business Students: the Just-In-Time Research Approach”, Proceeding of the 36th Annual Conference of the Northeast Business and Economics Annual Conference, November, 2009

Coleman L. J., Dennis, N., Bahnan, N., & Curry, N. (2009). Collaboratoin for Improved Education - the Just-In-Time Research Approach. International Conference of Educational Research and Innovation (ICERI).

Coleman, P. J., Bahnan, Dr. Nisreen, Kelkar, Dr. Mayuresh, & Curry, N. (2011). Consumer Attitudes on Green Marketing. Global Business Development Institute (GBDI), Las Vegas, Nevada: Global Business Development Institute Fourteenth International Conference.

Megehee, C. M., Coleman, L. J., & Woodside, A. G. (2011). Drama Enactments of Customer-Server
Exchanges by Trainees: Live Case Study of : Jessica Serves....Not. BEST IN TRACK AWARD. Society for
Marketing Advances 2011 SMA Conference
November 2-5, 2011 Memphis, TN..

Woodside, A. & Coleman, L. J. (2011). 'Learning Customer Relationship Marketing through Drama
Enactments: Role Playing Moments-of-Truth to Uncover Nuances in Direct Marketing Talk and
Action'. Presentation at the Direct and Interactive Research Summit and published in Conference
Proceedings, October 1-2, 2011 in Boston.

Coleman, L. J. & Bandyopadhyay, J. (2011). Role of Collaboration in Higher Education in
Business. American Society for Competitiveness (ASC), Orlando, Florida.

Bandyopadhyay, J., Coleman, L., & DeWolfe, S. (2011). Interdisciplinary Education for Global Strategy. American Society for Competitiveness (ASC), Orlando, Florida.

Noonan, K. & Coleman, L. J. (in press, 2012). Advertising & Green Business Methods: How to Successfully Reach the Green Consumer. Association for Global Business.

Coleman, L. J., Jain, S., & Shah, N. (2012). Marketing of Support Groups. Association of Marketing Theory
and Practice 2012 Conference
.

Coleman, L. J., Chandler, K., & Gu, J. (2012). Social Media - A Moving Target. Marketing Management
Association Conference.
Chicago March 28-31, 2012.

Kelkar, M., Coleman L. J., Bahnan, N., Manago, S. (2012). Green Marketing or Green Confusion. Marketing Management Association Conference. Chicago March 28-31, 2012.

Coleman, L. J., Chandler, K., & Gu, J. (in press 2012). The Age of Social Media. Association for Global Business.

Noonan, K. E. & Coleman L. J. (2012). Marketing to Green Communities Green Well Being: A Personalized Approach to Green Marketing. Association for Global Business.

Personal Interests

Running, Acting, Reading, Movies, scrabble, crossword puzzles and Sports