Yu Hu

Yu Hu

Professional Details

Title: Associate Professor
Office: CC-211
Phone: 978-542-6456
Email: yu.hu@salemstate.edu

Spring Courses

Cat. # Term Course # Title
1160 05 MKT241N Principles of Marketing
1171 01 MKT346 Sports Marketing
1172 01 MKT347 Guerrilla Marketing
1173 S1 MKT347 Guerrilla Marketing
1179 01 MKT485 Internship in Marketing

Professional Biography

   Ph.D. (Marketing), Virginia Tech (2008)
   Master of Marketing Research, Southern Illinois University Edwardsville (2003)
   Master of Financial Economics, Katholieke Universiteit Leuven (2001)
   Bachelor of Economics (Accounting), Shanghai Institute of Foreign Trade (1997)

Teaching Experience
   Instructor, Virginia Tech, (2005-2008)

Work Experience
   Sumitomo Corporation, Shanghai (1997-2000)

Professional Interests

Consumer Behavior; Marketing Communications


Courses Taught at Salem State College
MKT241N, MKT343, MKT347, MKT543, BUS170, ODS485, ODS801


Selected Publications

Hu, Yu (2010), "Cognitive Structure Complexity in Social Cognition and Its Effect on Interpersonal Preference Prediction", Advances in Consumer Research, 37.

Hu, Yu (2009), "Selective Consumer WOM communication and Its Consequences", Advances in Consumer Research, 36.

Selected Presentations

Hu, Yu (2009), "Audience-Tuning Behavior in Consumer Communication and Its Effect on the Speaker", American Marketing Association Winter Conference, Tampa, FL.