Management Information Systems

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Graduate Course Details
Number MKT 830
Title Promotional Policy
Credits 3.0

Description

This course examines the various forms of promotion used as components of promotional programs of organizations. Topics include the methods of promotion in advertising, personal selling, sales promotion, public relations and other forms of communication. It emphasizes the managerial aspects of the decisions made in promotional planning, development and appraisal.

Marketing

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Graduate Course Details
Number MKT 830
Title Promotional Policy
Credits 3.0

Description

This course examines the various forms of promotion used as components of promotional programs of organizations. Topics include the methods of promotion in advertising, personal selling, sales promotion, public relations and other forms of communication. It emphasizes the managerial aspects of the decisions made in promotional planning, development and appraisal.

Operations & Decision Sciences

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Graduate Course Details
Number MKT 830
Title Promotional Policy
Credits 3.0

Description

This course examines the various forms of promotion used as components of promotional programs of organizations. Topics include the methods of promotion in advertising, personal selling, sales promotion, public relations and other forms of communication. It emphasizes the managerial aspects of the decisions made in promotional planning, development and appraisal.