Management Information Systems

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Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

Marketing

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Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

Operations & Decision Sciences

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Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.