Management Information Systems

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Undergraduate Course Details
Number MKT 543
Title Marketing Research
Credits 3.0
Prerequisites MKT241N, MIS362 or ODS362
Winter/Spring 2016 Classes
Sec Ref # Dates Days Times Location Instructor
01 1181 1/19/16 - 5/9/16 T 4:30pm - 6:50pm CC-112 Mayuresh Kelkar
S1 1182 1/19/16 - 5/9/16 T 4:30pm - 6:50pm CC-112 Mayuresh Kelkar
02 4070 TBA TBA TBA TBA TBA

Description

Introduces tools and techniques of marketing research as an aid to marketing decision making. Covers definitions of research problems, research methodologies, design of research projects, analysis and interpretation of research results. Emphasizes practical aspects of conducting and evaluating marketing research studies. The completed marketing research project report will serve as the senior thesis for Marketing concentration students. Three lecture hours per week. Required of Marketing concentration Seniors. Enrollment limited to Marketing concentration and Marketing minor Seniors, and others by permission of Department Chairperson.

Marketing

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Undergraduate Course Details
Number MKT 543
Title Marketing Research
Credits 3.0
Prerequisites MKT241N, MIS362 or ODS362
Winter/Spring 2016 Classes
Sec Ref # Dates Days Times Location Instructor
01 1181 1/19/16 - 5/9/16 T 4:30pm - 6:50pm CC-112 Mayuresh Kelkar
S1 1182 1/19/16 - 5/9/16 T 4:30pm - 6:50pm CC-112 Mayuresh Kelkar
02 4070 TBA TBA TBA TBA TBA

Description

Introduces tools and techniques of marketing research as an aid to marketing decision making. Covers definitions of research problems, research methodologies, design of research projects, analysis and interpretation of research results. Emphasizes practical aspects of conducting and evaluating marketing research studies. The completed marketing research project report will serve as the senior thesis for Marketing concentration students. Three lecture hours per week. Required of Marketing concentration Seniors. Enrollment limited to Marketing concentration and Marketing minor Seniors, and others by permission of Department Chairperson.

Operations & Decision Sciences

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Undergraduate Course Details
Number MKT 543
Title Marketing Research
Credits 3.0
Prerequisites MKT241N, MIS362 or ODS362
Winter/Spring 2016 Classes
Sec Ref # Dates Days Times Location Instructor
01 1181 1/19/16 - 5/9/16 T 4:30pm - 6:50pm CC-112 Mayuresh Kelkar
S1 1182 1/19/16 - 5/9/16 T 4:30pm - 6:50pm CC-112 Mayuresh Kelkar
02 4070 TBA TBA TBA TBA TBA

Description

Introduces tools and techniques of marketing research as an aid to marketing decision making. Covers definitions of research problems, research methodologies, design of research projects, analysis and interpretation of research results. Emphasizes practical aspects of conducting and evaluating marketing research studies. The completed marketing research project report will serve as the senior thesis for Marketing concentration students. Three lecture hours per week. Required of Marketing concentration Seniors. Enrollment limited to Marketing concentration and Marketing minor Seniors, and others by permission of Department Chairperson.