Management Information Systems

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Undergraduate Course Details
Number MKT 347
Title Guerrilla Marketing
Credits 3.0
Prerequisites MKT241N and W-I course or equivalent
Winter/Spring 2016 Classes
Sec Ref # Dates Days Times Location Instructor
01 1172 1/25/16 - 5/9/16 M 4:30pm - 6:50pm CC-236 Yu Hu
S1 1173 1/25/16 - 5/9/16 M 4:30pm - 6:50pm CC-236 Yu Hu

Description

Guerrilla Marketing is a contemporary approach to marketing and promotion. It applies traditional and novel promotional techniques in creative/non-traditional ways that yield extraordinary results, with modest budgets. This course develops guerrilla marketing perspectives and techniques through reading, illustration and case studies. Course learning activities include writing assignments and class exercises designed to integrate with students' service learning experiences. The course focuses on the practical application of key concepts, leading to the development of a Guerrilla Marketing Campaign.

Marketing

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Undergraduate Course Details
Number MKT 347
Title Guerrilla Marketing
Credits 3.0
Prerequisites MKT241N and W-I course or equivalent
Winter/Spring 2016 Classes
Sec Ref # Dates Days Times Location Instructor
01 1172 1/25/16 - 5/9/16 M 4:30pm - 6:50pm CC-236 Yu Hu
S1 1173 1/25/16 - 5/9/16 M 4:30pm - 6:50pm CC-236 Yu Hu

Description

Guerrilla Marketing is a contemporary approach to marketing and promotion. It applies traditional and novel promotional techniques in creative/non-traditional ways that yield extraordinary results, with modest budgets. This course develops guerrilla marketing perspectives and techniques through reading, illustration and case studies. Course learning activities include writing assignments and class exercises designed to integrate with students' service learning experiences. The course focuses on the practical application of key concepts, leading to the development of a Guerrilla Marketing Campaign.

Operations & Decision Sciences

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Undergraduate Course Details
Number MKT 347
Title Guerrilla Marketing
Credits 3.0
Prerequisites MKT241N and W-I course or equivalent
Winter/Spring 2016 Classes
Sec Ref # Dates Days Times Location Instructor
01 1172 1/25/16 - 5/9/16 M 4:30pm - 6:50pm CC-236 Yu Hu
S1 1173 1/25/16 - 5/9/16 M 4:30pm - 6:50pm CC-236 Yu Hu

Description

Guerrilla Marketing is a contemporary approach to marketing and promotion. It applies traditional and novel promotional techniques in creative/non-traditional ways that yield extraordinary results, with modest budgets. This course develops guerrilla marketing perspectives and techniques through reading, illustration and case studies. Course learning activities include writing assignments and class exercises designed to integrate with students' service learning experiences. The course focuses on the practical application of key concepts, leading to the development of a Guerrilla Marketing Campaign.