Yu Hu
Professional Details
| Title: | Visiting Assistant Professor |
| Office: | None |
| Phone: | None |
| Email: | yu.hu@salemstate.edu |
Spring Courses
| Cat. # | Term | Course # | Title |
|---|---|---|---|
| 1638 | 01 | MKT347 | Guerrilla Marketing |
| 1639 | 01 | MKT351N | Business Marketing |
| 1645 | 01 | MKT543 | Marketing Research |
| 1832 | S1 | MKT543 | Marketing Research |
Professional Biography
Education
Ph.D. (Marketing), Virginia Tech (2008)
Master of Marketing Research, Southern Illinois University Edwardsville (2003)
Master of Financial Economics, Katholieke Universiteit Leuven (2001)
Bachelor of Economics (Accounting), Shanghai Institute of Foreign Trade (1997)
Teaching Experience
Instructor, Virginia Tech, (2005-2008)
Work Experience
Sumitomo Corporation, Shanghai (1997-2000)
Professional Interests
Consumer Behavior; Marketing Communications
Responsibilities
Courses Taught at Salem State College
MKT241N, MKT343, MKT347, MKT543, BUS170, ODS485, ODS801
Selected Publications
Hu, Yu (Upcoming), "Cognitive Structure Complexity in Social Cognition and Its Effect on Interpersonal Preference Prediction", Advances in Consumer Research, 37.
Hu, Yu (2009), "Selective Consumer WOM communication and Its Consequences", Advances in Consumer Research, 36.
Selected Presentations
Hu, Yu (2009), "Audience-Tuning Behavior in Consumer Communication and Its Effect on the Speaker", American Marketing Association Winter Conference, Tampa, FL.