Business

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Undergraduate Course Details
Number MKT 345
Title Sales Management
Credits 3.0
Prerequisites MGT231, MKT241N

Description

This course analyzes the creation, organization, operation, and management of the sales force in its strategic role in the marketing mix. Stress is placed upon the structure of the sales force and the managers' role in its selection, supervision and evaluation. Case studies and projects are utilized in developing an understanding of the process of sales management. Three lecture hours per week.

FSC

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Undergraduate Course Details
Number MKT 345
Title Sales Management
Credits 3.0
Prerequisites MGT231, MKT241N

Description

This course analyzes the creation, organization, operation, and management of the sales force in its strategic role in the marketing mix. Stress is placed upon the structure of the sales force and the managers' role in its selection, supervision and evaluation. Case studies and projects are utilized in developing an understanding of the process of sales management. Three lecture hours per week.

HRI

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Undergraduate Course Details
Number MKT 345
Title Sales Management
Credits 3.0
Prerequisites MGT231, MKT241N

Description

This course analyzes the creation, organization, operation, and management of the sales force in its strategic role in the marketing mix. Stress is placed upon the structure of the sales force and the managers' role in its selection, supervision and evaluation. Case studies and projects are utilized in developing an understanding of the process of sales management. Three lecture hours per week.

Management

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Undergraduate Course Details
Number MKT 345
Title Sales Management
Credits 3.0
Prerequisites MGT231, MKT241N

Description

This course analyzes the creation, organization, operation, and management of the sales force in its strategic role in the marketing mix. Stress is placed upon the structure of the sales force and the managers' role in its selection, supervision and evaluation. Case studies and projects are utilized in developing an understanding of the process of sales management. Three lecture hours per week.