Business

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Undergraduate Course Details
Number MKT 305
Title Marketing of Services
Credits 3.0
Prerequisites MKT241N

Description

Service industries are rapidly emerging as the most dominant force in most world economies. This course will focus on the vital importance of service industries such as financial, healthcare, entertainment, tourism, hospitality and automobile services and the role they play in today's economy. It will build on the basic marketing course by focusing on the strategies and problems specific to service businesses. Three lecture hours per week. Elective for Marketing concentration students, and others with permission of the Department Chairperson.

FSC

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Undergraduate Course Details
Number MKT 305
Title Marketing of Services
Credits 3.0
Prerequisites MKT241N

Description

Service industries are rapidly emerging as the most dominant force in most world economies. This course will focus on the vital importance of service industries such as financial, healthcare, entertainment, tourism, hospitality and automobile services and the role they play in today's economy. It will build on the basic marketing course by focusing on the strategies and problems specific to service businesses. Three lecture hours per week. Elective for Marketing concentration students, and others with permission of the Department Chairperson.

HRI

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Undergraduate Course Details
Number MKT 305
Title Marketing of Services
Credits 3.0
Prerequisites MKT241N

Description

Service industries are rapidly emerging as the most dominant force in most world economies. This course will focus on the vital importance of service industries such as financial, healthcare, entertainment, tourism, hospitality and automobile services and the role they play in today's economy. It will build on the basic marketing course by focusing on the strategies and problems specific to service businesses. Three lecture hours per week. Elective for Marketing concentration students, and others with permission of the Department Chairperson.

Management

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Undergraduate Course Details
Number MKT 305
Title Marketing of Services
Credits 3.0
Prerequisites MKT241N

Description

Service industries are rapidly emerging as the most dominant force in most world economies. This course will focus on the vital importance of service industries such as financial, healthcare, entertainment, tourism, hospitality and automobile services and the role they play in today's economy. It will build on the basic marketing course by focusing on the strategies and problems specific to service businesses. Three lecture hours per week. Elective for Marketing concentration students, and others with permission of the Department Chairperson.