|Cat. #||Term||Course #||Title|
|1209||01||MKT805||Marketing Management and Strategy|
Ph.D. in Marketing, University of Arkansas, Fayettville.
MBA, Welingkar Institute of Management, Mumbai
B.S. Metallurgical Engineering, College of Engineering, Pune
Teaching load: 12 credit hours per semester
Office Hours: 3 hours per week
Advising: About 20-25 advisees each semester
Serving on School and University wide committees and continuing scholarship activities.
"SERVDIV: A Vedic Approach to Measurement of Service Quality," 2010, Services Marketing Quarterly, 31(4).
The Effectiveness of the Franchising Format for Rapid Global Expansion," 2006, Journal of International Marketing and Exporting, 11(1), 11-18, with Linda Coleman and Marie Hladikova.
Contemporary Sports Marketing: Issues, Challenges and Opportunities," 2001, Journal of Promotion Management, 7(1/2), 195-213, with Linda Coleman and David Goodoff.
"Examining Green Consumption Attitudes, Intentions and Behavior," 2010, April 9, Salem State College Faculty Symposium, Salem, Massachusetts, with Linda Jane Coleman and Nisreen Bahnan.
"A Review of Service Quality: Definitions and Measurement," 2007, presented at the 14th Annual American Society of Business and Behavioral Sciences Conference, February 22-24, Las Vegas, with, Nisreen Bahnan and Linda Jane Coleman.
"The Quality of Service," 2007, presented at the 14th Annual American Society of Business and Behavioral Sciences Conference, February 22-14, Las Vegas, with, Nisreen Bahnan and Linda Jane Coleman.
"Starbucks: A Household Word," 2005, presented at the 32nd Annual Northeast Business and Economics Association Conference, October 28-29, with Linda Coleman and Marie Hladikova.
"The Ever Expanding Starbucks," 2005, presented at the Atlantic Marketing Association Conference, September 28-October 1, Salem, Massachusetts, with Linda Coleman and Marie Hladikova
"An Analysis of the Growth Possibilities in the Marketing of Health and Fitness Products to Baby Boomers," 2003, presented at the National Business and Economic Society conference, March 5-8, St. Thomas, US Virgin Islands, with Lauren Cummings and Shauna Lally.