Academics

Did You Know?

Mayuresh Kelkar

Professional Details

Title: Assistant Professor
Office: CC-201
Phone: 978-542-6820
Email: mayuresh.kelkar@salemstate.edu

Spring Courses

Cat. # Term Course # Title
1558 05 MKT241N Principles of Marketing
1559 06 MKT241N Principles of Marketing
1563 01 MKT343 Advertising
1574 01 MKT543 Marketing Research
2871 S1 MKT543 Marketing Research

Professional Biography

Ph.D. in Marketing, University of Arkansas, Fayettville.

MBA, Welingkar Institute of Management, Mumbai

B.S. Metallurgical Engineering, College of Engineering, Pune

Responsibilities

Teaching load: 12 credit hours per semester

Office Hours:  3 hours per week

Advising: About 20-25 advisees each semester

Serving on School  and University wide committees and continuing scholarship activities.

Selected Publications

"SERVDIV: A Vedic Approach to Measurement of Service Quality," 2010, Services Marketing Quarterly, 31(4).

The Effectiveness of the Franchising Format for Rapid Global Expansion," 2006, Journal of International Marketing and Exporting, 11(1), 11-18, with Linda Coleman and Marie Hladikova.

Contemporary Sports Marketing: Issues, Challenges and Opportunities," 2001, Journal of Promotion Management, 7(1/2), 195-213, with Linda Coleman and David Goodoff.

Selected Presentations

"Examining Green Consumption Attitudes, Intentions and Behavior," 2010, April 9, Salem State College Faculty Symposium, Salem, Massachusetts, with Linda Jane Coleman and Nisreen Bahnan.

"A Review of Service Quality: Definitions and Measurement," 2007, presented at the 14th Annual American Society of Business and Behavioral Sciences Conference, February 22-24, Las Vegas, with, Nisreen Bahnan and Linda Jane Coleman.

"The Quality of Service," 2007, presented at the 14th Annual American Society of Business and Behavioral Sciences Conference, February 22-14, Las Vegas, with, Nisreen Bahnan and Linda Jane Coleman.

"Starbucks: A Household Word," 2005, presented at the 32nd Annual Northeast Business and Economics Association Conference, October 28-29, with Linda Coleman and Marie Hladikova.

"The Ever Expanding Starbucks," 2005, presented at the Atlantic Marketing Association Conference, September 28-October 1, Salem, Massachusetts, with Linda Coleman and Marie Hladikova

"An Analysis of the Growth Possibilities in the Marketing of Health and Fitness Products to Baby Boomers," 2003, presented at the National Business and Economic Society conference, March 5-8, St. Thomas, US Virgin Islands, with Lauren Cummings and Shauna Lally.