Academics

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Nisreen N Bahnan

Professional Details

Title: Associate Professor
Office: CC-206
Phone: 978-542-6648
Email: nisreen.bahnan@salemstate.edu

Fall & Winter Courses

Cat. # Term Course # Title
1414 01 MKT305 Marketing of Services
1416 01 MKT342 Consumer Behavior
1427 01 MKT241N Principles of Marketing
1428 02 MKT241N Principles of Marketing
2438 S2 MKT241N Principles of Marketing
2455 S1 MKT810 Sales Management
4068 S3 MKT241N Principles of Marketing

Professional Biography

Academic Background

Ph.D.  Temple University, Philadelphia, PA, Business Administration, 2003

B.Sc.  Lebanese American University, Beirut, Lebanon, Marketing, 1996

Academic Experience

Associate Professor of Marketing, Salem State University (September, 2003 - Present).   Courses taught: Principles of Marketing, Consumer Behavior, Marketing Management, Sales Management, Sports Marketing and Nonprofit Marketing.

Assistant Professor of Marketing, Webber International University (2002 - 2003).   Courses taught: Principles of Marketing, Consumer Behavior, Business in International Arena and Marketing Strategy.

Adjunct Instructor, Temple University (1999 - 2002).   Courses taught: Fundamentals of Marketing, Marketing Research, Marketing Strategy and Planning, Consumer Behavior.

Adjunct, Philadelphia University (September, 2001 - December, 2001).   Course taught: Marketing Communication.

Selected Publications

Refereed Articles

Meirovich, G. & Bahnan, N. (2008). Relationship between the components of product/service quality and the customers' emotions and satisfaction. Journal of Industrial Engineering and Management, 1 (2).

Bahnan, N. N. & Coleman, L. J. (2007). Definitions, Measurements and Evaluations of Perceived Service Quality. Journal of International Society of Business Disciplines, 3 (3), 8.

Book Chapters

Coleman, L. J. & Bahnan, N. N. (2007). How Strategists and Consumers Interpret Electronic Marketing and Shopping of Personal Relationships. In Celia Romm-Livermore and Kristina

Selected Presentations

Refereed Proceedings

Coleman, L. J., Dennis, N., Bahnan, N. N. , & Curry, N. (in press, 2009). Collaboration for Improved Education - the Just-In-Time Research Approach. International Association for Technology, Education and Development.

Coleman, L. J., Bahnan, N. N. , Dennis, N., & Curry, N. (in press, 2009). Education and Collaboration for Business Students: the Just-In-Time Research Approach. Northeast Business & Economics Association Conference.

Meirovich, G. & Bahnan, N. N. (2008). Product/Service Quality and Emotional Aspect of Customer Satisfaction. Aacdemy of Management - 'Best Paper' Proceedings.

Bahnan, N., Coleman, L. J. , & Kelkar, M. (2007). A Review of Service Quality: Definitions and Measurement. American Society of Business and Behavioral Sciences (ASBBS) Conference.

Bahnan, N., Coleman, L. J. , & Kelkar, M. (2007). The Quality of Service. American Society of Business and Behavioral Sciences (ASBBS) Conference.

Coleman, L. J. & Bahnan, N. N. (2007). The Coming of Age of Electronic-Based Personal Relationships. Northeast Business & Economics Association Conference.

Bahnan, N. & Coleman, L. J. (2006). Definitions, Measurements and Evaluations of Perceived Service Quality. International Society of Business Disciplines Conference (ISOBD).