Academics

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Nisreen N Bahnan

Nisreen N Bahnan

Professional Details

Title: Chairperson
Office: CC-206
Phone: None
Email: nisreen.bahnan@salemstate.edu

Spring Courses

Cat. # Term Course # Title
1342 01 MKT342 Consumer Behavior
1916 02 MKT342 Consumer Behavior
1917 S1 MKT342 Consumer Behavior
1932 S2 MKT241N Principles of Marketing

Professional Biography

Academic Background

Ph.D.  Temple University, Philadelphia, PA, Business Administration, 2003

B.Sc.  Lebanese American University, Beirut, Lebanon, Marketing, 1996

Academic Experience

Professor of Marketing, Salem State University (September, 2003 - Present).   Courses taught: Principles of Marketing, Consumer Behavior, Marketing Management, Sales Management, Sports Marketing and Nonprofit Marketing.

Visiting Assistant Professor of Marketing, Lebanese American University (2012-2013). Courses taught: Principles of Marketing, Consumer Behavior, Services Marketing and Marketing Strategy.

Assistant Professor of Marketing, Webber International University (2002 - 2003).   Courses taught: Principles of Marketing, Consumer Behavior, Business in International Arena and Marketing Strategy.

Responsibilities

Chair, Marketing and Decision Sciences Department

Selected Publications

Refereed Articles

Ritchie, L. & Bahnan, N. N. (in press, 2016).  THE CENTER FOR MENTAL HEALTH: A Square Peg in a Round Hole.   Southeast Case Research Journal..

Kelkar, M. M., Coleman, L. J., Bahnan, N. N., & Manago, S. M. (2014).  Green Consumption or Green Confusion.   Journal of Strategic Innovation and Sustainability, 9 (1).

Bahnan, N. & Vega, G. (2013).  Tara Trade: A Marketing Challenge in Lebanon.   Emerald Emerging Markets Case Studies.

Meirovich, G., Bahnan, N. N., & Haran, E. (2013).  The Impact of Quality and Emotions in Customer Satisfaction.   Journal of Applied Management and Entrepreneurship.

Coleman, L. J., Bahnan, N., Kelkar, M., & Curry, N. (2011).  Walking the Walk: How the Theory of Reasoned Action Explains Adult and Student Intentions to go Green.   Journal of Applied Business Research, 27 (3), 107-116.

Meirovich, G. & Bahnan, N. (2008).  Relationship between the components of product/service quality and the customers' emotions and satisfaction.   Journal of Industrial Engineering and Management, 1 (2), 143-168.

Cases

Ritchie, L. & Bahnan, N. N. (2015). THE CENTER FOR MENTAL HEALTH: A Square Peg in a Round Hole. Business in a Book - BIB. Salem State University. 

Bahnan, N. N. & Vega, G. (2015). TARA Trade: a marketing challenge in Lebanon. Business in a Book - BIB. Salem State University. 

Book

Bahnan, N. N. (2014).  14/15 edition of Annual Editions: marketing McGraw Hill. Bahnan, N. N. (2013).  13/14 edition of Annual Editions: Marketing McGraw-Hill.

Selected Presentations

Refereed Proceedings

Bahnan, N. N. (2013).  Cosmetic Surgery: An Emerging Norm among Middle-Eastern Women?   Global Islamic Marketing Conference.

Meirovich, G., Bahnan, N. N., & Haran, E. (in press, 2011).  The Impact of Quality and Emotions in Customer Satisfaction.   Decision Science Institute.

Coleman, L. J., Bahnan, N. N., Kelkar, M., & Curry, N. (in press, 2011).  Consumer Attitudes on Green Marketing.   Global Business Development Institute (GBDI).

Bahnan, N. N. & Vega, G. (2010).  Tara Trade: A Marketing Challenge in Lebanon.   United States Association for Small Business and Entrepreneurship (USASBE).

Coleman, L. J., Bahnan, N. N., Dennis, N., & Curry, N. (2009).  Education and Collaboration for Business Students: the Just-In-Time Research Approach.   Northeast Business and Economics Association.

Meirovich, G. & Bahnan, N. N. (2008).  Product/Service Quality and Emotional Aspect of Customer Satisfaction.   Academy of Management.

Tools & Resources