Academics

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Mindy Myunghee Jeon

Professional Details

Title: Associate Professor
Office: CC-229
Phone: 978-542-2382
Email: mindymyunghee.jeon@salemstate.edu

Professional Biography

Ph.D. Iowa State University, Ames, IA.
Foodservice and Lodging Management (FLM)/Department of Apparel Educational Study, 
and Hospitality Management (AESHM).
Dissertation: Impact of perceived website quality on customer e-loyalty on a lodging website

MBA   Johnson & Wales University, Providence, RI.   
Hospitality Administration                                           

MBA   KyungHee University, Seoul, South Korea.   
Tourism Management
Thesis: Promotional planning for the souvenir industry in Korean tourism destinations

B.A.     ChungNam National University, Daejeon, South Korea.       
German Language and Literature

Professional Interests

Research Interests: Customer Behavior, Hospitality Information Technology,
Hospitality e-commerce, Lodging Management, Human Resources Management, and Quality of life in Tourism Destinations.

Teaching interests: Hotel Operations Management, Tourism Management, Hospitality Marketing, Hospitality Information Technology, Hospitality Human Resources Management, Meetings and Conventions Management, Casino Operations Management, Introduction to Business, and Management of Diversity.

Responsibilities

Teaching, student advising and supporting departmental efforts to enhance students' learning.

Selected Publications

Peer Reviewed Journals and book chapters

Jeon, M. (in press). Impact of peer-to-peer review sites on hospitality consumer behaviors and product service/delivery. In D. Gursoy (ed.) Routledge Handbook of Hospitality Marketing. New York: Taylor & Francis Group.

Jeon, M., & Jeong, M. (in press). Customers’ perceived website service quality and its effects on e-loyalty. International Journal of Contemporary Hospitality Management, 29(1), 2017. [SSCI Journal]

Lee, S., Jeong, M., & Jeon, M. (2016). Effects of experiential stimuli on customers’ responses: An example of bed and breakfast websites. Journal of Hospitality and Tourism Technology,7(4), p. 390-404 [ESCI Journal]

Jeon, M., & Jeong, M. (2016). Influence of website quality on customer perceived service quality of a lodging website. Journal of Quality Assurance in Hospitality and Tourism, 17(4), p453-470.

Landau, J., & Little, L., & Jeon, M. (2016). The historic Hawthorne Hotel: Improving customer service. The CASE Journal, 12(1), p. 49-70.

Jeon, M., Kang, M., & Desmarias, E. (2016). Resident perceived quality of life in cultural-heritage tourism destination. Applied Research in Quality of Life, 11(1), p.105-123.

Jeong, M., & Jeon, M (2008). Customer reviews of hotel experiences through consumer generated media (CGM). Journal of Hospitality Marketing and Management, 17 (1/2), 121-138. (formerly Journal of Hospitality and Leisure Marketing).

Selected Presentations

Peer Reviewed Conference Proceedings:

Jeon, M., Lee, S.J. & Jeong, M. (2016). Effects of social influence on customers’ motivations and their behavioral intentions: In a bed and breakfast virtual environment. The 22nd APTA Annual Conference, Beijing, China, June 1-4, 2016.

Jeon, M. (2014). Effects of corporate social responsibility practices of a hotel company on customer perception, customer satisfaction and brand image. World Hospitality and Tourism Forum, Seoul, South Korea, June 4 -6, 2014.

Jeon, M. (2013). An investigation of residents' perceived quality of life associated with tourism sustainability in a cultural-heritage destination. Tourism Society of Korea International Conference, July3-5, 2013.

Jeon, M. (2012). A seasonal effect on resident quality of life in a heritage tourism destination. The International CHRIE Conference, Aug.1-4, 2012, Westin Providence, Providence, RI.

Jeon, M. (2011).  Lodging website service quality perceived by age cohorts (generations). Proceedings of the 17th Annual Asia Pacific Tourism Association (APTA) Conference 2011, Seoul, Korea.

Lee, S., & Jeon, M. (2011). Discrepancies between guests’ attitudes and behaviors in the hotel: What guests want and what guests say when staying a green hotel. Proceedings of the 70th TOSOK International Tourism Conference 2011, Seoul, Korea.

Jeon, M. & Jeong, M. (2011). An examination of the association between website service quality and customer e-loyalty on a lodging website. Proceedings of the 70th TOSOK International Tourism Conference 2011, Seoul, Korea.

Jeon, M., & Jeong, M. (2010). An examination of websites' experiential dimension affecting customers’ return intention to a lodging website. Proceedings of the 15th Annual Graduate Research Conference in Hospitality and Tourism 2010, Washington, D.C.

Jeon, M., & Jeong, M. (2010). Examining associations between customers' institutional loyalty and e-Loyalty. Proceedings of the 15th Annual Graduate Research Conference in Hospitality and Tourism 2010, Washington, D.C.

Jeon, M., & Jeong, M. (2009). A conceptional framework to measure e-servicescape on a B&B website. Proceedings of the International CHRIE Conference 2009. San Francisco, CA.

Jeon, M., & Jeong, M. (2009). Developing a conceptual framework for e-customer loyalty on a lodging Website. Proceedings of The 14th Annual Graduate Research Conference in Hospitality and Tourism 2009, Las Vegas, Nevada.

Jeon, M., & Oh, H. M. (2009). Customized loyalty strategy and its implications for hospitality organizations. Proceedings of The 14th Annual Graduate Research Conference in Hospitality and Tourism 2009, Las Vegas, Nevada.

Jeon, M., & Arendt, S. W. (2009). Antecedents of general mangers’ job satisfaction in lodging organizations: In light of hotel location, rate, and size. Proceedings in The 14th Annual Graduate Research Conference in Hospitality and Tourism 2009, Las Vegas, Nevada.

Jeon, M., & Jeong, M. (2008). Effect of information quality on user behavior in comprehensive travel-service website. Proceedings of the International CHRIE Conference 2008Atlanta, GA.

Jeon, M., & Jeong, M. (2008). A hotel performance evaluation – An analysis of an electronic customer review site. Proceedings of The 13th Annual Graduate Research Conference in Hospitality and Tourism 2008, Orlando, FL.

Poster Presentations 

Jeon, M. (2015). Online Social Influence and its Impacts on Customers’ Behaviors on a Lodging Website. The International CHRIE Conference (International Council on Hotel, Restaurant, Institutional Education), (July 29-Aug.1, 2015, Shingle Creek Resorts, Orlando, FL).

Jeon, M., & Lee, S. (2015). Examining the Effects of Socialscape on Customer’s Behavior with a B&B Website. The International CHRIE Conference (International Council on Hotel, Restaurant, Institutional Education), (July 29-Aug.1, 2015, Shingle Creek Resorts, Orlando, FL).

Branzhinikov, D., & Jeon, M. (2014). Effects of physical environments in a hotel lobby on perceived satisfaction of Millennial customers and a hotel's brand image. The International CHRIE Conference (Council on Hotel, Restaurant, Institutional Education), (July 29-Aug.1, 2014, San Diego, CA).

Jeon, M. (2012). Resident support for tourism development - A case of casino resort development in East of Boston, MA. The International CHRIE Conference 2012, Providence, RI (Aug.1-4, 2012, Westin Providence, Providence, RI).

Trinward, M., & Jeon, M. (2012). Financial Benchmarking in the hospitality industry with investors in mind. The International CHRIE Conference 2012, Providence, RI (Aug.1-4, 2012, Westin Providence, Providence, RI).

Jeon, M., & Jeong, M. (2010). Customers' perception of website service quality from generations’ perspectives. The 15th Annual Graduate Research Conference in Hospitality and Tourism 2010, Washington, D.C.

Jeon, M., & Lee, S.J., & Lee, J. (2009). Customer perceived service quality on online TPIs. The International CHRIE Conference 2009. San Francisco, CA.

Personal Interests

Travelling, Gardening, Walking, Hiking, and more...

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