|Cat. #||Term||Course #||Title|
Ph.D. (Marketing), Virginia Tech (2008)
Master of Marketing Research, Southern Illinois University Edwardsville (2003)
Master of Financial Economics, Katholieke Universiteit Leuven (2001)
Bachelor of Economics (Accounting), Shanghai Institute of Foreign Trade (1997)
Instructor, Virginia Tech, (2005-2008)
Sumitomo Corporation, Shanghai (1997-2000)
Consumer Behavior; Marketing Communications
Courses Taught at Salem State College
MKT241N, MKT343, MKT347, MKT543, BUS170, ODS485, ODS801
Hu, Yu (Upcoming), "Cognitive Structure Complexity in Social Cognition and Its Effect on Interpersonal Preference Prediction", Advances in Consumer Research, 37.
Hu, Yu (2009), "Selective Consumer WOM communication and Its Consequences", Advances in Consumer Research, 36.
Hu, Yu (2009), "Audience-Tuning Behavior in Consumer Communication and Its Effect on the Speaker", American Marketing Association Winter Conference, Tampa, FL.