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Yu Hu

Yu Hu

Professional Details

Title: Associate Professor
Office: CC-211
Phone: 978-542-6456

Summer Courses

Cat. # Term Course # Title
1374 01 MKT444N Marketing Management and Strategy
1375 21 MKT543 Marketing Research
1964 I1 MKT485 Internship in Marketing

Professional Biography

   Ph.D. (Marketing), Virginia Tech (2008)
   Master of Marketing Research, Southern Illinois University Edwardsville (2003)
   Master of Financial Economics, Katholieke Universiteit Leuven (2001)
   Bachelor of Economics (Accounting), Shanghai Institute of Foreign Trade (1997)

Teaching Experience
   Instructor, Virginia Tech, (2005-2008)

Work Experience
   Sumitomo Corporation, Shanghai (1997-2000)

Professional Interests

Consumer Behavior; Marketing Communications


Courses Taught at Salem State College
MKT241N, MKT343, MKT347, MKT543, BUS170, ODS485, ODS801


Selected Publications

Hu, Yu (2010), "Cognitive Structure Complexity in Social Cognition and Its Effect on Interpersonal Preference Prediction", Advances in Consumer Research, 37.

Hu, Yu (2009), "Selective Consumer WOM communication and Its Consequences", Advances in Consumer Research, 36.

Selected Presentations

Hu, Yu (2009), "Audience-Tuning Behavior in Consumer Communication and Its Effect on the Speaker", American Marketing Association Winter Conference, Tampa, FL.

Tools & Resources