Did You Know?

Don White

Don White

Professional Details

Title: Instructor
Office: CC-139
Phone: None
Resume: Don White [DOC 35KB]

Spring Courses

Cat. # Term Course # Title
1341 01 MKT320 Hospitality Marketing and Sales
1346 01 MKT347 Guerrilla Marketing
1797 S1 MKT720 Fundamentals of Marketing
1920 S1 MKT347 Guerrilla Marketing
1921 02 MKT445 International Marketing

Professional Biography

Don White --------------------------------------------------------------------------------Managing Partner, March Second, Inc.

Don is co-founder and managing partner of March Second, Inc., a marketing technology and consulting business. He has extensive experience and expertise in developing and managing knowledge-based marketing solutions and best practices. He combines the passion of a successful entrepreneur with the discipline of a seasoned executive.Don has helped pioneer the use of technology and sophisticated analytics in helping clients improve their marketing return. His direct marketing expertise extends across multiple industry segments - from financial services, hospitality, travel, retail, telecommunications and package goods. He has hands-on experience leading software development teams, running direct marketing agencies and managing large marketing and sales organizations.

Don's distinguished career began far from corporate life, but not so far from his love of working with people and helping them to succeed. After completing his undergraduate degree, Don taught high school English and History and coached the football and track teams at Immaculate High School in Danbury Connecticut. Don later completed his MBA at Columbia University and spent several years as an adjunct professor at Fairfield University. Don is an accomplished speaker and has been a frequent presenter and panelist at industry conferences and seminars.Among his numerous accomplishments are:

*Executive Vice President at Quaero Corporation where he built and managed the company's outsourced marketing solutions business.

*Chief Marketing Officer at Veridiem, a venture funded enterprise software company that was sold to SAS.

*EVP and Managing Partner at Hill Holliday where he led the agency's relationship marketing practice and helped pioneer one to one branding and customer value optimization for First Union, Fidelity, TJ Maxx, Cingular One, and John Hancock.

*President of Clarion Direct Marketing, where he established and built the company's first integrated marketing practice and successfully attracted major clients like Microsoft, General Motors, Chase Manhattan Bank and British Airways.

*Founder of Saugatuck Direct, a direct marketing consultancy specializing in designing and implementing direct marketing promotions and loyalty programs

*Executive Vice President at The Direct Marketing Group, where he managed the company's agency business and was responsible for several successful acquisitions that expanded the Group's telemarketing and data technology capabilities.

*Executive management positions at Pitney Bowes, including successfully leading teams in corporate development, investor relations, product management, and sales and marketing.

Don lives in Marblehead Massachusetts with his wife Joan and three children where he can be found indulging his passion for sailing, motorcyles and tennis. Education: MBA, Finance and Marketing, Columbia University B.A., English and History, Western Connecticut University

Professional Interests

New Media, On-Line Marketing, Marketing Analytics


Instructor Marketing and Decisions Sciences

Founder President March Second Inc.

Personal Interests

Sailing, Tennis, Motorcycles, The New York Yankees

Tools & Resources