Did You Know?

Accounting

Back to Courses List

Graduate Course Details
Number MKT 805
Title Marketing Management and Strategy
Credits 3.0
Prerequisites matriculation into the MBA program; completion of all foundation courses or permission of Program Coordinator

Description

This course provides students with a solid foundation in understanding marketing strategies that determine competitiveness in dynamic consumer and organizational markets. Particular areas of emphasis include industry analyses, dynamics of competition, segmentation strategies, target marketing, positioning strategies, and marketing planning. The students will develop strategic thinking and in-depth analytical skills through the application of marketing tools and models.

Finance

Back to Courses List

Graduate Course Details
Number MKT 805
Title Marketing Management and Strategy
Credits 3.0
Prerequisites matriculation into the MBA program; completion of all foundation courses or permission of Program Coordinator

Description

This course provides students with a solid foundation in understanding marketing strategies that determine competitiveness in dynamic consumer and organizational markets. Particular areas of emphasis include industry analyses, dynamics of competition, segmentation strategies, target marketing, positioning strategies, and marketing planning. The students will develop strategic thinking and in-depth analytical skills through the application of marketing tools and models.

FSC

Back to Courses List

Graduate Course Details
Number MKT 805
Title Marketing Management and Strategy
Credits 3.0
Prerequisites matriculation into the MBA program; completion of all foundation courses or permission of Program Coordinator

Description

This course provides students with a solid foundation in understanding marketing strategies that determine competitiveness in dynamic consumer and organizational markets. Particular areas of emphasis include industry analyses, dynamics of competition, segmentation strategies, target marketing, positioning strategies, and marketing planning. The students will develop strategic thinking and in-depth analytical skills through the application of marketing tools and models.

HRI

Back to Courses List

Graduate Course Details
Number MKT 805
Title Marketing Management and Strategy
Credits 3.0
Prerequisites matriculation into the MBA program; completion of all foundation courses or permission of Program Coordinator

Description

This course provides students with a solid foundation in understanding marketing strategies that determine competitiveness in dynamic consumer and organizational markets. Particular areas of emphasis include industry analyses, dynamics of competition, segmentation strategies, target marketing, positioning strategies, and marketing planning. The students will develop strategic thinking and in-depth analytical skills through the application of marketing tools and models.

Management

Back to Courses List

Graduate Course Details
Number MKT 805
Title Marketing Management and Strategy
Credits 3.0
Prerequisites matriculation into the MBA program; completion of all foundation courses or permission of Program Coordinator

Description

This course provides students with a solid foundation in understanding marketing strategies that determine competitiveness in dynamic consumer and organizational markets. Particular areas of emphasis include industry analyses, dynamics of competition, segmentation strategies, target marketing, positioning strategies, and marketing planning. The students will develop strategic thinking and in-depth analytical skills through the application of marketing tools and models.

Management Information Systems

Back to Courses List

Graduate Course Details
Number MKT 805
Title Marketing Management and Strategy
Credits 3.0
Prerequisites matriculation into the MBA program; completion of all foundation courses or permission of Program Coordinator

Description

This course provides students with a solid foundation in understanding marketing strategies that determine competitiveness in dynamic consumer and organizational markets. Particular areas of emphasis include industry analyses, dynamics of competition, segmentation strategies, target marketing, positioning strategies, and marketing planning. The students will develop strategic thinking and in-depth analytical skills through the application of marketing tools and models.

Marketing

Back to Courses List

Graduate Course Details
Number MKT 805
Title Marketing Management and Strategy
Credits 3.0
Prerequisites matriculation into the MBA program; completion of all foundation courses or permission of Program Coordinator

Description

This course provides students with a solid foundation in understanding marketing strategies that determine competitiveness in dynamic consumer and organizational markets. Particular areas of emphasis include industry analyses, dynamics of competition, segmentation strategies, target marketing, positioning strategies, and marketing planning. The students will develop strategic thinking and in-depth analytical skills through the application of marketing tools and models.

Operations & Decision Sciences

Back to Courses List

Graduate Course Details
Number MKT 805
Title Marketing Management and Strategy
Credits 3.0
Prerequisites matriculation into the MBA program; completion of all foundation courses or permission of Program Coordinator

Description

This course provides students with a solid foundation in understanding marketing strategies that determine competitiveness in dynamic consumer and organizational markets. Particular areas of emphasis include industry analyses, dynamics of competition, segmentation strategies, target marketing, positioning strategies, and marketing planning. The students will develop strategic thinking and in-depth analytical skills through the application of marketing tools and models.