Did You Know?

Yu Hu

Yu Hu

Professional Details

Title: Assistant Professor
Office: CC-211
Phone: 978-542-6456
Email: yu.hu@salemstate.edu

Summer Courses

Cat. # Term Course # Title
1242 21 MKT444N Marketing Management and Strategy
1461 01 MKT543 Marketing Research

Professional Biography

   Ph.D. (Marketing), Virginia Tech (2008)
   Master of Marketing Research, Southern Illinois University Edwardsville (2003)
   Master of Financial Economics, Katholieke Universiteit Leuven (2001)
   Bachelor of Economics (Accounting), Shanghai Institute of Foreign Trade (1997)

Teaching Experience
   Instructor, Virginia Tech, (2005-2008)

Work Experience

   Sumitomo Corporation, Shanghai (1997-2000)

Professional Interests

Consumer Behavior; Marketing Communications


Courses Taught at Salem State College
MKT241N, MKT343, MKT347, MKT543, BUS170, ODS485, ODS801

Selected Publications

Hu, Yu (Upcoming), "Cognitive Structure Complexity in Social Cognition and Its Effect on Interpersonal Preference Prediction", Advances in Consumer Research, 37.

Hu, Yu (2009), "Selective Consumer WOM communication and Its Consequences", Advances in Consumer Research, 36.

Selected Presentations

Hu, Yu (2009), "Audience-Tuning Behavior in Consumer Communication and Its Effect on the Speaker", American Marketing Association Winter Conference, Tampa, FL.