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Yu Hu

Yu Hu

Professional Details

Title: Assistant Professor
Office: CC-211
Phone: 978-542-6456
Email: yu.hu@salemstate.edu

Fall & Winter Courses

Cat. # Term Course # Title
1419 01 MKT344 Retailing
1420 01 MKT346 Sports Marketing
1421 01 MKT347 Guerrilla Marketing
1425 01 MKT485 Internship in Marketing
1426 01 MKT543 Marketing Research
2442 S1 MKT543 Marketing Research

Professional Biography

Education
   Ph.D. (Marketing), Virginia Tech (2008)
   Master of Marketing Research, Southern Illinois University Edwardsville (2003)
   Master of Financial Economics, Katholieke Universiteit Leuven (2001)
   Bachelor of Economics (Accounting), Shanghai Institute of Foreign Trade (1997)

Teaching Experience
   Instructor, Virginia Tech, (2005-2008)

Work Experience

   Sumitomo Corporation, Shanghai (1997-2000)

Professional Interests

Consumer Behavior; Marketing Communications

Responsibilities

Courses Taught at Salem State College
   
MKT241N, MKT343, MKT347, MKT543, BUS170, ODS485, ODS801


Selected Publications

Hu, Yu (Upcoming), "Cognitive Structure Complexity in Social Cognition and Its Effect on Interpersonal Preference Prediction", Advances in Consumer Research, 37.

Hu, Yu (2009), "Selective Consumer WOM communication and Its Consequences", Advances in Consumer Research, 36.

Selected Presentations

Hu, Yu (2009), "Audience-Tuning Behavior in Consumer Communication and Its Effect on the Speaker", American Marketing Association Winter Conference, Tampa, FL.