Did You Know?

Joseph F Aiyeku

Professional Details

Title: Professor
Office: CC-219
Phone: 978-542-6634
Email: joseph.aiyeku@salemstate.edu
Website: http://www.salemstate.edu/~jaiyeku

Fall & Winter Courses

Cat. # Term Course # Title
1420 01 MKT346 Sports Marketing

Professional Biography

1990 D.B.A. Int. Business, Nova Southeastern University. Ft. Lauderdale, Florida 1983 MBA (Marketing), Golden Gate University, San Francisco, California 1981 BS Bus Adm (Marketing), Portland State University Portland, Oregon 1981 Certificate Int. Business, Portland State University Portland, Oregon 1979 AA Bus Adm. Walla Walla Community College, Walla Walla, Washington

Professional Interests

Research: Global Marketing, Macromarketing, Marketing Entrepreneurship Teaching: Global marketing or Business, Services & Electronic Marketing, Consumer Behavior, Retailing, Marketing Management, Sport Marketing, and Sales Management

Responsibilities

Undergraduate: Global Marketing, Consumer Behavior, Services Marketing, Retailing, Sales Management, Electronic Marketing, Sport Marketing, Graduate: Marketing Decision Making, Sales Management, Consumer Behavior, Global marketing. Summer Business Institute: Global Marketing, Global Management and Operation.

Selected Publications

Edited Books:

New Marketing and Multicultural Diversity. New Perspective in Marketing (2006) edited by C.P.Rao. Ashgate Publishing, ISBN 0-566-086786.

Dimensions of African Business and Development (2003)edited by Nwankwo, Montanheiro, Aiyeku, J. & Ogbuehi. SHU Press, UK. ISBN 0-86339-973-8

Dynamism of Marketing in Africa Nations (2002) edited by Aiyeku, J. and Nwankwo, S: Greenwood Publishing. Connecticut

Vision For Nigeria: Macmillan Publication, Ibadan, Nigeria 1998, edited by Angela Nwaneri

Strategic Planning & Development: Developing Economies in Perspective. Sheffield: SHU Press, 1997. Nwankwo, S. & Montanheiro, L. (eds.)

Aiyeku, J. & Kolo, J. "Voluntary Simplicity: A Holistic Approach to Curbing Coruption in Nigeria." Published in the Proceedings of the 2007 International Academy of African Business and Development. London, UK. May 29-June 2, 2007. ISBN:0-9765288-2-7

Refereed Journal:

Aiyeku, J.; Farahbakshs, M. "Lessons to be Learned from U.S. Trade with China and India in the 18th Century." Journal of Economic History. Under Review, June 2007.

Smolianov, P; Aiyeku, J. "Objectives and Evaluation Measures of integrated Advertising and Sponsorship in Corporate Marketing Through Televised Sport." Journal of Promotion Management . Accepted for publication Vol 13, Fall 2007.

Nwankwo, S., Aiyeku, J. & Ogbuehi, A. "Managing Quality in Small Business Contexts," International Journal of Commerce and Management, Vol 5, No.2 January, 2001

Nwankwo, S., Aiyeku, J. & Ogbuehi, A. "Macro Environment Context of Marketing Strategy in Africa." Journal of international Marketing and Exporting, Vol 4, No.1, February, 1999 pp.49-68

Nwankwo, S., Aiyeku, J. & Ogbuehi, A. "Adjusting to Market Competition in the UK's Privatised Utility Sector," Advances in Competitiveness Research, Vol.6, No.1, 1998, pp.20-29

Aiyeku, Joseph, Nwankwo, S. "Marketing Strategies and Implications for Transitionary Economies of Sub-Sahara African Countries." Journal of International Marketing and Exporting. Vol.2, February, 1997. pp.16-24

Aiyeku, Joseph F. "Impact of Economic Restructure Policies on Marketing Activities in Less Developed Countries." Journal of Finance and Economic Development, University of Delaware. Accepted for publication Vol.5 Spring 1996.

Refereed Proceedings:

Aiyeku, J. & Jaisamrarn. "Incorporating Marketing to Tourism and Hotel Business In Thailand." Published in the proceedings of the 2006 Academy of International Business South East Region, Bangkok, Thailand, December 7-9, 2006.

Aiyeku, J. & Kolo, J. "A Sustainability Model for Family-owned Business in Africa." Published in the Proceedings of the 2005 of the International Academy of African Business and Development. Dar e Salam, April 6-9, 2005.

Ademola Aiyegoro, A., Aiyeku, J. "Africa's External Trade: Implications For The AGOA." Published in the Proceedings of the 2003 of the International Academy of African Business and Development.

Farahbakhsh, M. Aiyeku, J., Fathi. M. "Current status of the developing eight (D-8) as a trading bloc". Published in the 2002 Conference of the International Academy of African Business and Development.

Aiyeku, J; Desmarais, E; Larson, D; et el. "Writing a Winning Enterprise Resources Planning Proposal." Published in the Twelfth Annual Conference of the Production and Operations Management Society, POM-2001, March 30-April, 2001, Orlando, Florida

Nwankwo, S. & Aiyeku, J. "Supplier Selection in Business-to-Business Markets: Scope for Applying Artificial Intelligence Systems." Published in the Proceedings of the 2000 Academy of Marketing Science Conference.

Aiyeku, J., Nwankwo, S. & Ogbuehi, A. "Impact of Liberalisation Policy on Marketing Activities in Emerging Economies: A case of Nigerian Distributive Trade Sector," published in the proceedings of the Academy of Marketing Science, 9th Biennial World Marketing Congress, Malta, June 23-26 1999.

Ogbuehi, A., Nwankwo, S. & Aiyeku, J. "Free Trade in a Dynamic Global Environment: The Construct, the Evidence, and the Trade Policy." Proceedings of the Academy of Marketing Science, 9th Biennial World Marketing Congress, Malta, June 23-26, 1999.

Selected Presentations

Aiyeku, J. & Kolo, J., Voluntary Simplicity: A Holistic Approach to Curbing Corruption in Nigeria. A paper presented at the annual International Academy of African Business and Development. London Metropolitan University, London, UK. May29-June 2nd, 2007

Aiyeku, J. & Jaisamrarn, Incorporating Marketing to Tourism and Hotel Business In Thailand . A paper presented at the Academy of International Business South East Region Conference, Bangkok, Thailand, December 7-9, 2006.

Aiyeku, J. & Farahbakhsh, M. Lessons to be learned from U.S. trade with China and India in the 18th Century. A paper presented at the 2006 conference of the North American Society for Eighteen Century Studies (NEASECS). Salem, Ma. November, 9-12, 2006.

Aiyeku, J. The Role of the EFCC in Developing Nations: Path to Transparency or Political Crisis? A Panel Presentation at the International Association of Nigerian Studies and Development 2006 conference, Minneapolis -St. Paul, MN. September 21-24, 2006.

Aiyeku, J.; Haran, B.; Duval, C.; & Goodof, D. Creating A Memorable Encounter: Strategies for Turning Salem History into a Sustainable Booming and Tourism Market. A paper Presented at the 2005 conference of the Atlantic Marketing Association, Salem Mass. Sept28-Oct.1, 2005.

Aiyeku, J. & Kolo, J. A Sustainability Model for Family-owned Business in Africa. A Paper Presented at the 2005 Conference of the International Academy of African Business and Development, Dare salam, Tanzania. April 6-9, 2005

Aiyeku, J., Rich-Duval, C. Trends in Global Education: The Impact On Business Education in Nigeria. A paper Presented at the 2004 conference of the International Association of Nigerian Studies and Development. Abuja, Nigeria. July 28-31, 2004

Ademola Aiyegoro, A., Aiyeku, J. Africa's External Trade: Implications For The AGOA. A Paper presented at the 2003 Conference of the International Academy of African Business and Development London, UK. April 9-12.

Ademola Aiyegoro, A., Aiyeku, J. Export Competitiveness and Productivity: Causal Evidence from South Africa. A Paper presented at the 2003 Conference of the International Academy of African Business and Development London, UK. April 9-12.

Farahbakhsh, M. Aiyeku, J., Fathi. M. Current status of the developing eight (D-8) as a trading bloc. A Paper presented at the 2002 Conference of the International Academy of African Business and Development Port Elizabeth, SA. April 3-6.

Aiyeku, J; Desmarais, E; Larson, D; et.al. Writing a Winning Enterprise Resources Planning Proposal. A Paper Presented at the Twelfth Annual Conference of the Production and Operations Management Society, POM-2001, March 30-April, 2001, Orlando, Florida

Farahbakhsh, M., Aiyeku, J., & Kooros, S. An Evaluation of the Developing Eight Economic Cooperation Group (D-8) as a Trading Bloc. A Paper Presented at the 2000 conference of the International Academy of African Business and Development. Atlantic City New Jersey, April 11-14.

Aiyeku, J., Nwankwo, S. & Ekwulugo F. The Impact of Policy Changes in Agribusiness Marketing on Marketing and Development in Sub-Saharan African Countries. A Paper Presented at the 2000 Conference of the International Academy of African Business and Development. April 11-14.

Nwankwo, S. & Aiyeku, J. Supplier Selection in Business-to-Business Markets: Scope for Applying Artificial Intelligence Systems. A Paper Presented at the 2000 Conference of the Academy of Marketing Science. Montreal, May 24-27, 2000.

Aiyeku, J., Nwankwo, S. & Ogbuehi, A. Impact of Liberalisation Policy on Marketing Activities in Emerging Economies: A case of Nigerian Distributive Trade Sector, A paper accepted for presentation at the Academy of Marketing Science, 9th Biennial World Marketing Congress, Malta, June 23-26 1999.

Ogbuehi, A., Nwankwo, S. & Aiyeku, J. Free Trade in a Dynamic Global Environment: The Construct, the Evidence, and the Trade Policy. A paper accepted for presentation at the Academy of Marketing Science, 9th Biennial World Marketing Congress, Malta, June 23-26, 1999.