Did You Know?

Accounting

Back to Courses List

Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0
Winter/Spring 2016 Classes
Sec Ref # Dates Days Times Location Instructor
S1 3235 1/19/16 - 1/19/16 T 7:00pm - 9:20pm CC-112 Duncan LaBay
2/2/16 - 2/2/16 T 7:00pm - 9:20pm CC-112
2/16/16 - 2/16/16 T 7:00pm - 9:20pm CC-112
3/1/16 - 3/1/16 T 7:00pm - 9:20pm CC-112
3/29/16 - 3/29/16 T 7:00pm - 9:20pm CC-112
4/5/16 - 4/5/16 T 7:00pm - 9:20pm CC-112
4/19/16 - 4/19/16 T 7:00pm - 9:20pm CC-112
5/3/16 - 5/3/16 T 7:00pm - 9:20pm CC-112

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

Business

Back to Courses List

Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0
Winter/Spring 2016 Classes
Sec Ref # Dates Days Times Location Instructor
S1 3235 1/19/16 - 1/19/16 T 7:00pm - 9:20pm CC-112 Duncan LaBay
2/2/16 - 2/2/16 T 7:00pm - 9:20pm CC-112
2/16/16 - 2/16/16 T 7:00pm - 9:20pm CC-112
3/1/16 - 3/1/16 T 7:00pm - 9:20pm CC-112
3/29/16 - 3/29/16 T 7:00pm - 9:20pm CC-112
4/5/16 - 4/5/16 T 7:00pm - 9:20pm CC-112
4/19/16 - 4/19/16 T 7:00pm - 9:20pm CC-112
5/3/16 - 5/3/16 T 7:00pm - 9:20pm CC-112

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

Finance

Back to Courses List

Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0
Winter/Spring 2016 Classes
Sec Ref # Dates Days Times Location Instructor
S1 3235 1/19/16 - 1/19/16 T 7:00pm - 9:20pm CC-112 Duncan LaBay
2/2/16 - 2/2/16 T 7:00pm - 9:20pm CC-112
2/16/16 - 2/16/16 T 7:00pm - 9:20pm CC-112
3/1/16 - 3/1/16 T 7:00pm - 9:20pm CC-112
3/29/16 - 3/29/16 T 7:00pm - 9:20pm CC-112
4/5/16 - 4/5/16 T 7:00pm - 9:20pm CC-112
4/19/16 - 4/19/16 T 7:00pm - 9:20pm CC-112
5/3/16 - 5/3/16 T 7:00pm - 9:20pm CC-112

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

FSC

Back to Courses List

Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0
Winter/Spring 2016 Classes
Sec Ref # Dates Days Times Location Instructor
S1 3235 1/19/16 - 1/19/16 T 7:00pm - 9:20pm CC-112 Duncan LaBay
2/2/16 - 2/2/16 T 7:00pm - 9:20pm CC-112
2/16/16 - 2/16/16 T 7:00pm - 9:20pm CC-112
3/1/16 - 3/1/16 T 7:00pm - 9:20pm CC-112
3/29/16 - 3/29/16 T 7:00pm - 9:20pm CC-112
4/5/16 - 4/5/16 T 7:00pm - 9:20pm CC-112
4/19/16 - 4/19/16 T 7:00pm - 9:20pm CC-112
5/3/16 - 5/3/16 T 7:00pm - 9:20pm CC-112

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

HRI

Back to Courses List

Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0
Winter/Spring 2016 Classes
Sec Ref # Dates Days Times Location Instructor
S1 3235 1/19/16 - 1/19/16 T 7:00pm - 9:20pm CC-112 Duncan LaBay
2/2/16 - 2/2/16 T 7:00pm - 9:20pm CC-112
2/16/16 - 2/16/16 T 7:00pm - 9:20pm CC-112
3/1/16 - 3/1/16 T 7:00pm - 9:20pm CC-112
3/29/16 - 3/29/16 T 7:00pm - 9:20pm CC-112
4/5/16 - 4/5/16 T 7:00pm - 9:20pm CC-112
4/19/16 - 4/19/16 T 7:00pm - 9:20pm CC-112
5/3/16 - 5/3/16 T 7:00pm - 9:20pm CC-112

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

Management

Back to Courses List

Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0
Winter/Spring 2016 Classes
Sec Ref # Dates Days Times Location Instructor
S1 3235 1/19/16 - 1/19/16 T 7:00pm - 9:20pm CC-112 Duncan LaBay
2/2/16 - 2/2/16 T 7:00pm - 9:20pm CC-112
2/16/16 - 2/16/16 T 7:00pm - 9:20pm CC-112
3/1/16 - 3/1/16 T 7:00pm - 9:20pm CC-112
3/29/16 - 3/29/16 T 7:00pm - 9:20pm CC-112
4/5/16 - 4/5/16 T 7:00pm - 9:20pm CC-112
4/19/16 - 4/19/16 T 7:00pm - 9:20pm CC-112
5/3/16 - 5/3/16 T 7:00pm - 9:20pm CC-112

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

Management Information Systems

Back to Courses List

Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0
Winter/Spring 2016 Classes
Sec Ref # Dates Days Times Location Instructor
S1 3235 1/19/16 - 1/19/16 T 7:00pm - 9:20pm CC-112 Duncan LaBay
2/2/16 - 2/2/16 T 7:00pm - 9:20pm CC-112
2/16/16 - 2/16/16 T 7:00pm - 9:20pm CC-112
3/1/16 - 3/1/16 T 7:00pm - 9:20pm CC-112
3/29/16 - 3/29/16 T 7:00pm - 9:20pm CC-112
4/5/16 - 4/5/16 T 7:00pm - 9:20pm CC-112
4/19/16 - 4/19/16 T 7:00pm - 9:20pm CC-112
5/3/16 - 5/3/16 T 7:00pm - 9:20pm CC-112

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

Marketing

Back to Courses List

Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0
Winter/Spring 2016 Classes
Sec Ref # Dates Days Times Location Instructor
S1 3235 1/19/16 - 1/19/16 T 7:00pm - 9:20pm CC-112 Duncan LaBay
2/2/16 - 2/2/16 T 7:00pm - 9:20pm CC-112
2/16/16 - 2/16/16 T 7:00pm - 9:20pm CC-112
3/1/16 - 3/1/16 T 7:00pm - 9:20pm CC-112
3/29/16 - 3/29/16 T 7:00pm - 9:20pm CC-112
4/5/16 - 4/5/16 T 7:00pm - 9:20pm CC-112
4/19/16 - 4/19/16 T 7:00pm - 9:20pm CC-112
5/3/16 - 5/3/16 T 7:00pm - 9:20pm CC-112

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

Operations & Decision Sciences

Back to Courses List

Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0
Winter/Spring 2016 Classes
Sec Ref # Dates Days Times Location Instructor
S1 3235 1/19/16 - 1/19/16 T 7:00pm - 9:20pm CC-112 Duncan LaBay
2/2/16 - 2/2/16 T 7:00pm - 9:20pm CC-112
2/16/16 - 2/16/16 T 7:00pm - 9:20pm CC-112
3/1/16 - 3/1/16 T 7:00pm - 9:20pm CC-112
3/29/16 - 3/29/16 T 7:00pm - 9:20pm CC-112
4/5/16 - 4/5/16 T 7:00pm - 9:20pm CC-112
4/19/16 - 4/19/16 T 7:00pm - 9:20pm CC-112
5/3/16 - 5/3/16 T 7:00pm - 9:20pm CC-112

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

Tools & Resources