Did You Know?

Accounting

Back to Courses List

Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

Business

Back to Courses List

Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

Finance

Back to Courses List

Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

FSC

Back to Courses List

Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

HRI

Back to Courses List

Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

Management

Back to Courses List

Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

Management Information Systems

Back to Courses List

Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

Marketing

Back to Courses List

Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.

Operations & Decision Sciences

Back to Courses List

Graduate Course Details
Number MKT 720
Title Fundamentals of Marketing
Credits 3.0

Description

This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.