Accounting
| Graduate Course Details | |
|---|---|
| Number | MKT 720 |
| Title | Fundamentals of Marketing |
| Credits | 3.0 |
Description
This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.
Business
| Graduate Course Details | |
|---|---|
| Number | MKT 720 |
| Title | Fundamentals of Marketing |
| Credits | 3.0 |
Description
This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.
Finance
| Graduate Course Details | |
|---|---|
| Number | MKT 720 |
| Title | Fundamentals of Marketing |
| Credits | 3.0 |
Description
This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.
FSC
| Graduate Course Details | |
|---|---|
| Number | MKT 720 |
| Title | Fundamentals of Marketing |
| Credits | 3.0 |
Description
This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.
HRI
| Graduate Course Details | |
|---|---|
| Number | MKT 720 |
| Title | Fundamentals of Marketing |
| Credits | 3.0 |
Description
This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.
Management
| Graduate Course Details | |
|---|---|
| Number | MKT 720 |
| Title | Fundamentals of Marketing |
| Credits | 3.0 |
Description
This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.
Management Information Systems
| Graduate Course Details | |
|---|---|
| Number | MKT 720 |
| Title | Fundamentals of Marketing |
| Credits | 3.0 |
Description
This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.
Marketing
| Graduate Course Details | |
|---|---|
| Number | MKT 720 |
| Title | Fundamentals of Marketing |
| Credits | 3.0 |
Description
This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.
Operations & Decision Sciences
| Graduate Course Details | |
|---|---|
| Number | MKT 720 |
| Title | Fundamentals of Marketing |
| Credits | 3.0 |
Description
This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.