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Accounting

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Undergraduate Course Details
Number MKT 444N
Title Marketing Management and Strategy
Credits 3.0
Prerequisites MKT241N, ODS362, MIS201 and ACC106

Description

Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information. Three lecture hours per week. Required of Marketing concentration Juniors or Seniors. Limited to Marketing concentration and Marketing minor, Juniors and Seniors, and others with permission of the Department Chairperson.

Business

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Undergraduate Course Details
Number MKT 444N
Title Marketing Management and Strategy
Credits 3.0
Prerequisites MKT241N, ODS362, MIS201 and ACC106

Description

Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information. Three lecture hours per week. Required of Marketing concentration Juniors or Seniors. Limited to Marketing concentration and Marketing minor, Juniors and Seniors, and others with permission of the Department Chairperson.

Finance

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Undergraduate Course Details
Number MKT 444N
Title Marketing Management and Strategy
Credits 3.0
Prerequisites MKT241N, ODS362, MIS201 and ACC106

Description

Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information. Three lecture hours per week. Required of Marketing concentration Juniors or Seniors. Limited to Marketing concentration and Marketing minor, Juniors and Seniors, and others with permission of the Department Chairperson.

FSC

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Undergraduate Course Details
Number MKT 444N
Title Marketing Management and Strategy
Credits 3.0
Prerequisites MKT241N, ODS362, MIS201 and ACC106

Description

Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information. Three lecture hours per week. Required of Marketing concentration Juniors or Seniors. Limited to Marketing concentration and Marketing minor, Juniors and Seniors, and others with permission of the Department Chairperson.

HRI

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Undergraduate Course Details
Number MKT 444N
Title Marketing Management and Strategy
Credits 3.0
Prerequisites MKT241N, ODS362, MIS201 and ACC106

Description

Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information. Three lecture hours per week. Required of Marketing concentration Juniors or Seniors. Limited to Marketing concentration and Marketing minor, Juniors and Seniors, and others with permission of the Department Chairperson.

Management

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Undergraduate Course Details
Number MKT 444N
Title Marketing Management and Strategy
Credits 3.0
Prerequisites MKT241N, ODS362, MIS201 and ACC106

Description

Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information. Three lecture hours per week. Required of Marketing concentration Juniors or Seniors. Limited to Marketing concentration and Marketing minor, Juniors and Seniors, and others with permission of the Department Chairperson.

Management Information Systems

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Undergraduate Course Details
Number MKT 444N
Title Marketing Management and Strategy
Credits 3.0
Prerequisites MKT241N, ODS362, MIS201 and ACC106

Description

Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information. Three lecture hours per week. Required of Marketing concentration Juniors or Seniors. Limited to Marketing concentration and Marketing minor, Juniors and Seniors, and others with permission of the Department Chairperson.

Marketing

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Undergraduate Course Details
Number MKT 444N
Title Marketing Management and Strategy
Credits 3.0
Prerequisites MKT241N, ODS362, MIS201 and ACC106

Description

Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information. Three lecture hours per week. Required of Marketing concentration Juniors or Seniors. Limited to Marketing concentration and Marketing minor, Juniors and Seniors, and others with permission of the Department Chairperson.

Operations & Decision Sciences

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Undergraduate Course Details
Number MKT 444N
Title Marketing Management and Strategy
Credits 3.0
Prerequisites MKT241N, ODS362, MIS201 and ACC106

Description

Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information. Three lecture hours per week. Required of Marketing concentration Juniors or Seniors. Limited to Marketing concentration and Marketing minor, Juniors and Seniors, and others with permission of the Department Chairperson.