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Accounting

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Undergraduate Course Details
Number MKT 347
Title Guerrilla Marketing
Credits 3.0
Prerequisites MKT241N

Description

Guerrilla Marketing is a contemporary approach to marketing and promotion. It applies traditional and novel promotional techniques in creative/non-traditional ways that yield extraordinary results, with modest budgets. This course develops guerrilla marketing perspectives and techniques through reading, illustration and cases. The course focuses on the practical application of key concepts, leading to the development of a Guerrilla Marketing Campaign.

Business

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Undergraduate Course Details
Number MKT 347
Title Guerrilla Marketing
Credits 3.0
Prerequisites MKT241N

Description

Guerrilla Marketing is a contemporary approach to marketing and promotion. It applies traditional and novel promotional techniques in creative/non-traditional ways that yield extraordinary results, with modest budgets. This course develops guerrilla marketing perspectives and techniques through reading, illustration and cases. The course focuses on the practical application of key concepts, leading to the development of a Guerrilla Marketing Campaign.

Finance

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Undergraduate Course Details
Number MKT 347
Title Guerrilla Marketing
Credits 3.0
Prerequisites MKT241N

Description

Guerrilla Marketing is a contemporary approach to marketing and promotion. It applies traditional and novel promotional techniques in creative/non-traditional ways that yield extraordinary results, with modest budgets. This course develops guerrilla marketing perspectives and techniques through reading, illustration and cases. The course focuses on the practical application of key concepts, leading to the development of a Guerrilla Marketing Campaign.

FSC

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Undergraduate Course Details
Number MKT 347
Title Guerrilla Marketing
Credits 3.0
Prerequisites MKT241N

Description

Guerrilla Marketing is a contemporary approach to marketing and promotion. It applies traditional and novel promotional techniques in creative/non-traditional ways that yield extraordinary results, with modest budgets. This course develops guerrilla marketing perspectives and techniques through reading, illustration and cases. The course focuses on the practical application of key concepts, leading to the development of a Guerrilla Marketing Campaign.

HRI

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Undergraduate Course Details
Number MKT 347
Title Guerrilla Marketing
Credits 3.0
Prerequisites MKT241N

Description

Guerrilla Marketing is a contemporary approach to marketing and promotion. It applies traditional and novel promotional techniques in creative/non-traditional ways that yield extraordinary results, with modest budgets. This course develops guerrilla marketing perspectives and techniques through reading, illustration and cases. The course focuses on the practical application of key concepts, leading to the development of a Guerrilla Marketing Campaign.

Management

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Undergraduate Course Details
Number MKT 347
Title Guerrilla Marketing
Credits 3.0
Prerequisites MKT241N

Description

Guerrilla Marketing is a contemporary approach to marketing and promotion. It applies traditional and novel promotional techniques in creative/non-traditional ways that yield extraordinary results, with modest budgets. This course develops guerrilla marketing perspectives and techniques through reading, illustration and cases. The course focuses on the practical application of key concepts, leading to the development of a Guerrilla Marketing Campaign.

Management Information Systems

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Undergraduate Course Details
Number MKT 347
Title Guerrilla Marketing
Credits 3.0
Prerequisites MKT241N

Description

Guerrilla Marketing is a contemporary approach to marketing and promotion. It applies traditional and novel promotional techniques in creative/non-traditional ways that yield extraordinary results, with modest budgets. This course develops guerrilla marketing perspectives and techniques through reading, illustration and cases. The course focuses on the practical application of key concepts, leading to the development of a Guerrilla Marketing Campaign.

Marketing

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Undergraduate Course Details
Number MKT 347
Title Guerrilla Marketing
Credits 3.0
Prerequisites MKT241N

Description

Guerrilla Marketing is a contemporary approach to marketing and promotion. It applies traditional and novel promotional techniques in creative/non-traditional ways that yield extraordinary results, with modest budgets. This course develops guerrilla marketing perspectives and techniques through reading, illustration and cases. The course focuses on the practical application of key concepts, leading to the development of a Guerrilla Marketing Campaign.

Operations & Decision Sciences

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Undergraduate Course Details
Number MKT 347
Title Guerrilla Marketing
Credits 3.0
Prerequisites MKT241N

Description

Guerrilla Marketing is a contemporary approach to marketing and promotion. It applies traditional and novel promotional techniques in creative/non-traditional ways that yield extraordinary results, with modest budgets. This course develops guerrilla marketing perspectives and techniques through reading, illustration and cases. The course focuses on the practical application of key concepts, leading to the development of a Guerrilla Marketing Campaign.