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Rebecca C Hains

Rebecca C Hains

Professional Details

Title: Assistant Professor
Office: MH-100A
Phone: 978-542-7411
Email: rebecca.hains@salemstate.edu
Resume: Rebecca C Hains [PDF 199KB]

Spring Courses

Cat. # Term Course # Title
1013 02 COM205 Computer Production in Communications
1038 01 COM412 Advertising Case Studies
1039 02 COM412 Advertising Case Studies
1048 01 COM502 Communications Laboratory Practicum
2643 W1 COM205 Computer Production in Communications
2929 S1 COM412 Advertising Case Studies

Professional Biography

Ph.D., Mass Media and Communication, Temple University (2007)
Graduate Certificate, Women's Studies, Temple University (2007)
M.S., Mass Communication, Boston University (2000)
B.A., Communication Arts, Emmanuel College (1998)

Selected Publications

Refereed Journal Articles

Hains, R.C. (2009). Power feminism, mediated: Girl power and the commercial politics of change. Women’s Studies in Communication, 32(1), 89-113.

Hains, R.C. (2008). The origins of the girl hero: Shirley Temple, child star and commodity. Girlhood Studies: An Interdisciplinary Journal, 1(1), 60-80.

Hains, R.C. (2007). Inventing the teenage girl: The construction of female identity in Nickelodeon’s My Life as a Teenage Robot. Popular Communication, 5(3), 191-213.

Hains, R.C. (2004). The problematics of reclaiming the girlish: The Powerpuff Girls and girl power. Femspec, 5(2), 1-39.

Book Chapters

Hains, R.C. (2008). Power(puff) feminism: The Powerpuff Girls as a site of strength and collective action in the third wave. In M. Meyers (Ed.) Women in popular culture: Meaning and representation. Cresskill, NJ: Hampton Press, 211-235.

Hains, R.C. (2007). Pretty Smart: Subversive intelligence in girl power cartoons. In S.A. Inness (Ed.), Geek chic: Smart women in popular culture. New York: Palgrave Macmillan, 65-84.

Book Reviews

Hains, R.C. (2007). [Review of the book Media and the Make-Believe Worlds of Children]. The Journal of Children and Media, 1(3), 301-303.

Encyclopedia Entries

Hains, R.C. (2008). Bratz. In C.A. Mitchell and J. Reid-Walsh (Eds.), Girl Culture: An Encyclopedia (pp. 200-202). Westport, CT: Greenwood Publishing Group.

Hains, R.C. (2008). Buffy the Vampire Slayer. In C.A. Mitchell and J. Reid-Walsh (Eds.), Girl Culture: An Encyclopedia (pp. 203-205). Westport, CT: Greenwood Publishing Group.

Hains, R.C. (2008). Little Orphan Annie. In C.A. Mitchell and J. Reid-Walsh (Eds.), Girl Culture: An Encyclopedia (pp. 401-403). Westport, CT: Greenwood Publishing Group.

Hains, R.C. (2008). The Powerpuff Girls. In C.A. Mitchell and J. Reid-Walsh (Eds.), Girl Culture: An Encyclopedia (pp. 480-481). Westport, CT: Greenwood Publishing Group.

Other Publications

Hains, R.C. (2008). Are super girls super for girls? Televizion, 21(E), 10-15. Published by the International Central Institute of Youth and Educational Television, Munich, Germany.

Hains, R.C. (2007, September). Superheroes for the little ones: A conversation with Josh Selig [creator of Nick Jr.’s The Wonder Pets!]. Televizion special issue: TV for TV Beginners. Published by the International Central Institute of Youth and Educational Television, Munich, Germany, pp. 56-57.

Hains, R.C. (2007, Spring). [Review of “I Blame the Patriarchy” (blog)]. Bitch: Feminist Response to Pop Culture, pp. 68-69.

Selected Presentations

Hains, R.C. (2008, May 23). Power feminism, mediated: Girl power and the commercial politics of change. Paper presented at the Annual Meeting of the International Communication Association, Montreal, Canada.

Hains, R.C. (2007, December 4). Are supergirls super for girls? Paper presented at the conference “Die Helden und Heldinnen der Kinder” (“The Heroes and Heroines of Children”), sponsored by the Internationales Zentralinstitut fur das Jugend- und Bildungsfernsehen (the International Central Institute of Youth and Educational Television), held at the Bavarian Broadcasting Corporation, Munich, Germany.

Hains, R.C. (2007, November). From orphans to supergirls: Girl heroes, yesterday and today. Paper presented at the Annual Meeting of the National Communication Association, Chicago, IL.

Hains, R.C. (2007, April). Totally Spies, totally commodified: The empowerment and consumption of girl heroes. Paper presented at the Annual Meeting of the Eastern Communication Association, Providence, RI.

Hains, R.C., and Brown, R. (2007, April). Beyond infotainment: From South Park to citizenship in the age of pop politics. Paper presented at the Annual Meeting of the Popular Culture Association, Boston, MA.

Hains, R.C. (2006, June). Conducting qualitative research with children: Interdisciplinary and feminist perspectives for media scholars. Paper presented at the Annual Meeting of the International Communication Association annual conference, Dresden, Germany. June 2006.

Hains, R.C. (2005, June). Feminism in the new Tomorrowlands. Paper presented at the Annual Meeting of the Media Ecology Association, New York, NY.

Hains, R.C. (2005, June). The limits of the female superhero: Good girls and bad girls in Disney's Kim Possible. Paper presented at the Annual Meeting of the National Women's Studies Association, Orlando, FL.

Hains, R.C. (2005, June). Panel chair and participant on “Envisioning girls’ studies: Recent trends and future agendas.” Presented at the Annual Meeting of the National Women’s Studies Association, Orlando, FL.

Hains, R.C. (2005, May). Reinscribing compulsory heterosexuality in Buffy: Active audiences, fan fiction, and the subversion of televised narratives. Paper presented at the Annual Meeting of the International Communication Association, New York, NY.

Hains, R.C. (2004, June). Looks can be deceiving: Buffy the Vampire Slayer and third wave feminism in the postmodern era. Paper presented at the Annual Meeting of the National Women’s Studies Association, Milwaukee, WI.

Hains, R.C. (2004, April). The American news media and the archetypal figures of September 11. Paper presented at the Joint Annual Meeting of the Popular Culture Association and the American Culture Association, San Antonio, TX.


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